BankNXT

JANUARY 5, 2018

I am going to be starting my fifth year teaching social media at UofL, and launching my new Advanced SM strategy class as well this term. In fact, one of our course books is going to be Mark Schaefer’s KNOWN book (and I am thrilled Mark will be doing a guest talk for my class this spring!). Talkwalker.

Branding 44

Branding Tools social media Louisville 44

South State Correspondent

JULY 24, 2023

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

Marketing 195

Marketing social media Branding Apple 195

PYMNTS

AUGUST 6, 2019

A yellow hat will pop up, which represents its brand. The actual booking through the platform is made directly with an airline or an online travel agency (OTA). Users click on the specific flight that they like from the company, which redirects them through Skyscanner to a given airline to make the booking. Social Media.

social media 150

social media New York San Francisco Technology 150

Perficient

SEPTEMBER 29, 2020

And how can marketing build toward it? She books an appointment online. The idea behind “stickiness” is that the user enjoys the brand experience so much, they feel a sense of belonging and loyalty. Health systems that succeed in building “stickiness” do things like use gamification and social media tools.

social media 294

social media System Retail Online 294

PYMNTS

AUGUST 16, 2016

Apparently taking a page from Google’s book – going forward Pinterest will allow retailers and brands to bid on its ad inventory in auctions. The move goes hand in hand with Pinterest’s decision to allow retailers and marketers to cap the maximum number of times individual consumers will see ad campaign collateral. “By

social media 100

social media Retail Google Tools 100

PYMNTS

AUGUST 2, 2019

Target Executive Vice President, Chief Marketing and Digital Officer Rick Gomez said in the announcement, “Design has always been a part of Target’s DNA. And, once the look book is available, they can visit Target.com to plan their trips. The move generated sellouts, long lines and many mentions on the internet and social media.

social media 122

social media Retail Branding US 122

PYMNTS

MARCH 10, 2020

Despite being less than halfway through, it seems clear at this point that the second week of March will make the list for wildest weeks in the market this year, or even possibly this decade. This, according to some reports , has caused some system-wide refocusing, as marketing and advertising budgets are shrinking drastically.

Community 150

Community social media Marketing Branding 150

PYMNTS

APRIL 20, 2018

Travel was one of the first verticals the internet disrupted, and today there are not only countless platforms aggregating hotel rooms, cruises and flights; there are also an almost equally countless number of platforms that aggregate other travel platforms to make sure the customer can get the best value for their holiday booking.

social media 126

social media Resources Operations Marketing 126

PYMNTS

SEPTEMBER 12, 2018

A lifestyle brand for millennial buyers with an eye for design – but perhaps not the pocketbook for designer prices – the watch and accessories startup MVMT started on its path in 2013. “I had goals just in terms of being successful, and I was sitting in a classroom essentially being asked to do a book report.

social media 101

social media Branding Millennials Groups 101

PYMNTS

MARCH 6, 2019

It is a beauty scheduling app that enables consumers to book digital appointments with their preferred stylists, while also offering a turn-key appointment solution for hairstylists looking to build an online booking hub for their clients. It was, in her mind, like OpenTable – but for beauty appointments.

social media 111

social media Management Branding Innovation 111

PYMNTS

AUGUST 14, 2018

Much of that eCommerce growth stems from the company “continuing (its) transition from catalog mailing to higher-impact digital channels as we further refine our marketing mix to drive short-term ROI and long-term gains and customer growth,” President and CEO Laura Alber said during that same call. billion catalogs were sent to U.S.

Retail 102

Retail social media Conference Groups 102

PYMNTS

JANUARY 10, 2020

They want convenient booking tools, fast payment methods and secure reservations when planning their trips, and these needs have not changed much as millennials have come of age. Millennials and younger generations are digitally minded and want to interact with brands that can answer their personal requests through online and mobile channels.

Millennials 131

Millennials social media Mobile Payments 131

PYMNTS

JANUARY 30, 2020

Another hair in the soup is Generation Z’s increasing preference toward social media marketplaces that eschew established eCommerce platforms entirely, forcing these businesses to change tactics. eBay is further looking to compete with other sneaker storefronts via direct partnerships with several sneaker brands.

Miami 132

Miami social media Case Study Chicago 132

PYMNTS

DECEMBER 8, 2020

The marketing team at David’s Bridal might like to add to that lyric. Kelly Cook , David’s Bridal’s chief marketing and IT officer, said the idea for the program came from a corporate “jam session” to develop ideas for the brand and to further CEO Jim Marcum ’s direction for the company, which is more service-oriented.

social media 215

social media Community Retail Leadership 215

NCR

SEPTEMBER 19, 2017

This change could fundamentally disrupt financial marketing as we know it. Analysts say that we are still at least a year away from the blockchain revolution, but marketers should prepare themselves for industry-wide blockchain adoption. But consider how marketers felt when the Internet first became a thing, or email, or social media.

blockchain 45

blockchain Marketing social media Bitcoin 45

PYMNTS

SEPTEMBER 7, 2018

Imagine this: You are watching a movie or TV show at home —it’s been a long week and you are vegging out, a glass a wine on the table — and you decide you like a shirt worn by one of the characters, or that you enjoy a particular documentary so much that you want to further explore the subject via a book.

social media 128

social media Report Maine Retail 128

PYMNTS

AUGUST 31, 2016

One minute, you can have the hottest product or store on the block — think Aéropostale about a decade ago — and the next, no one wants to buy the product any longer, the brand is now suddenly considered uncool and nobody’s shopping there any longer ( think Aéropostale today ).

San Diego 100

San Diego Portland Wyoming Oregon 100

PYMNTS

FEBRUARY 27, 2019

In an age of eCommerce brands opening up pop-up shops and permanent stores, some companies are taking a different approach to showcasing their products in real life. While hosts are compensated, Liu said being a part of a brand that is trying something different is part of the motivation.

Los Angeles 110

Los Angeles Long Beach social media Branding 110

PYMNTS

MAY 19, 2017

Starting in 2007, the event has had a different focus each year on what is the next big thing for the social media giant, with breakout sessions on more tailored topics. What’s going to happen is, we’re going to see tremendous opportunity for new types of marketing,” he continued. We can look at a crawl-walk-run model.

social media 110

social media Conference Groups Branding 110

William Mills

FEBRUARY 2, 2017

Conferences and trade shows represent opportunities to spread a credit union’s brand and position it as a thought leader in the industry. Using social media at conferences is a great way to expand the value a credit union gets out of industry events. Sharing the experience of a tradeshow or conference makes this easier.

social media 40

social media Conference Industry Report 40

PYMNTS

MAY 24, 2018

Native commerce is where Aberman believes all platforms are headed — and that’s not just true for software developers like Apple, Google and Microsoft, but also for social media platforms like Facebook, Pinterest and Instagram. “In The Media/Commerce Connection. That’s what Rich Aberman, co-founder of WePay , predicts.

social media 117

social media Apple Google Payments 117

PYMNTS

JULY 18, 2018

Even in a retail era where businesses and brands actively solicit user-created photos for their websites, apps and social media streams, there is still a need for professional photographers. However, the problem is that, despite the adequate talent supply in the market, there is very little transparency.

Video 101

Video Training Branding social media 101

PYMNTS

MAY 6, 2017

It’s been chronicled in these virtual pages that millennials are the driving force behind change – change in how payments are done, how banking is banked, how social media influences commerce (or doesn’t) and how shopping may become a hybrid of high touch across the digital and physical realms. What would Sinatra say?

Millennials 101

Millennials Branding social media Operations 101

PYMNTS

JUNE 23, 2018

National Selfie Day has passed into the history books once again. The marketing effort also included a “custom hashtag” for selfies and a joint effort involving Kirby Jenner, a model who is also an Instagram influencer, to teach people how to take “hotter, juicer” selfies, the report said.

National 130

National social media US Samsung 130

Social Assurance

NOVEMBER 22, 2019

Say hello to Jordyn Swanson, our marketing specialist! Jordyn has been with the Social Assurance team since March and is currently planning her travel list for 2020. What’s your favorite social media channel? what their current process is for social marketing and how our software can help overcome their pain points).

social media 25

social media Trends Conference United States 25

PYMNTS

JANUARY 22, 2019

Dosh Doles Out Rewards By Connecting Brands And Cards. Dosh is an online cash-back rewards app that built its business model on creating a connection between retailers and brands — Nike, Toms, Gap, Walgreens, Walmart, Target and Sephora are all partner firms — and payment card providers like Visa and Mastercard.

Cards 152

Cards cryptocurrency Branding Capital 152

PYMNTS

SEPTEMBER 4, 2019

The eCommerce giant, of course, examines frequency of purchases, cadence of purchases, and even the images of what has been browsed alongside those purchases to get a sense of what the end user is seeking — like whether the focus has been on a brand, for example, or on a specific product. Age Matters. The Marketplace Responsibility.

Millennials 110

Millennials Data social media Analytics 110

PYMNTS

MARCH 15, 2019

As reported, the vote was 412 to 202 on Thursday (March 14th) – 15 days before the March 29 departure date – to delay the withdrawal from the European Union that has been on the books for three years. The company may come to market with a $6.2 Critics have charged the policy was anti-competitive.

Apple 116

Apple social media Fintech Lending 116

CB Insights

NOVEMBER 6, 2018

GAFA’s search data, smart home devices, advertising and marketing capabilities, and more offer compelling use cases for the beauty industry. Simultaneously, the beauty industry is looking towards tech to provide an edge in an increasingly crowded market. Search data helps brands understand shopper preferences.

Google 72

Google Apple Industry Branding 72

Abrigo

JANUARY 29, 2015

But Hinge , a branding and marketing firm, has some interesting research that highlights the importance of expanding how you think about and generate referrals. Reading a book, blog post or article written by the service provider. Interacting with the service provider on social media. Reputation-based referrals.

How To 150

How To Survey eBook social media 150

PYMNTS

AUGUST 9, 2016

toy market since 1999,” according to Juli Lennett, senior vice president for The NPD Group, specializing in the toy industry. Television, over-the-top and other content providers, like YouTube and social media, will also continue to drive growth.”. “I expect to see continued growth for the U.S.

Industry 100

Industry social media Video Millennials 100

PYMNTS

MARCH 15, 2019

As reported the vote was 412 to 202 yesterday (March 14th) to delay the withdrawal from the European Union that has been on the books for three years. The company may come to market with a $6.2 billion valuation as it seeks to become a lifestyle brand – think sneakers and clothing beyond the jeans scene – on a global stage.

Apple 101

Apple social media Fintech Lending 101

William Mills

SEPTEMBER 25, 2018

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. While this is true everywhere, this is a particular challenge in a market like India. MuniRisk solves information fragmentation for municipal market participants. 09:34 am Cashoff.

Mobile 77

Mobile Customer Experience Lending Analytics 77

PYMNTS

APRIL 16, 2018

That putting what is now the inevitable regulatory screws to social media platforms will impose unwieldly compliance costs on every player, making it harder for new players to emerge and scale, and thereby strengthening Facebook’s position. Anyone who gets it down to one minute should definitely get the Nobel Peace Prize.

Google 121

Google Data social media Branding 121

PYMNTS

AUGUST 10, 2016

What we do know, however, is that efficiency-driving innovation will have its place, come whatever market environment,” Joshua Kempf, cofounder and CEO of online B2B industrial products distributor Gaveteiro.com.br , explained in his TechCrunch piece.

Innovation 100

Innovation Apple social media America 100

PYMNTS

JULY 29, 2017

And it’s a concept that an entire comic book series was built around in the 1940s and ’50s – called, appropriately enough – Crime Does Not Pay. But though crime doesn’t pay, as the comic book series proved a few decades ago, it can surely be quite entertaining, particularly when the perpetrators manage to get caught. For example….

Kansas 100

Kansas social media Management Training 100

CB Insights

SEPTEMBER 24, 2018

CPG corporates like PepsiCo, Coca Cola, Kellogg’s, and Campbell, for example, have invested in and acquired a number of brands focused on healthy snacking , while personal care incumbents like P&G and Unilever have backed natural and organic beauty brands. As consumer demand rises, businesses are buying into the trend.

Trends 76

Trends Branding Examples Industry 76