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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

Branding 202
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Booking Holdings CEO Says Travel Recovery Will Take Years, Not Quarters

PYMNTS

Booking Holdings , the world’s largest online travel company, continues to feel the weight of the pandemic, warning investors Thursday (Nov. Booking Holdings, parent company of Booking.com, Kayak, Priceline, OpenTable and other online-reservation brands, said gross bookings fell 47 percent in the third quarter from year-ago levels.

Online 178
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Didi Checks Into Hotel Booking Industry

PYMNTS

China’s largest ridehailing app Didi Chuxing is breaking into the hotel booking business. And according to reports, Booking — formerly known as Priceline — will offer Didi’s on-demand car services through its Booking.com apps via an integration. In addition, Didi customers can book hotels through Booking.com and its sister site Agoda.

Industry 115
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A Banking Nerd Book Tour

Jeff For Banks

As many of my readers know, I wrote a book, Squared Away-How Can Bankers Succeed as Economic First Responders. If you don't know, it's because I'm not particularly good at getting the word out to the book's target audience: bankers and the professionals that serve them. Pretty niche group, so you think my targeting would be spot-on.

Video 78
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Travel Firm Booking Invests $500M In Didi Chuxing

PYMNTS

Chinese ride-hailing company Didi Chuxing has received $500 million in funding from Booking Holdings. Instead, according to reports , Booking — formerly known as Priceline — will offer Didi’s on-demand car services through its Booking.com apps via an integration.

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Amazon Brings Counterfeit-Fighting Tool To New Markets

PYMNTS

“Counterfeiting is an industry-wide concern — both online and offline. We find the most effective solutions to prevent counterfeit are based on partnerships that combine Amazon’s technology innovation with the sophisticated knowledge and capabilities of brands,” said Dharmesh Mehta, vice president, Amazon Customer Trust and Partner Support.

Tools 128
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Could Online Intermediaries Control The Physical Point Of Sale?

PYMNTS

That’s been the case in markets such as the U.K. But since it’s the data point that most use to define the online/physical retail sales split, let’s use it to project, based on historical trends what the world looks line in twenty years. It also purchased online pharmacy PillPack , and owns Zappos and fashion eTailer Shopbop.

Online 197