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My Summer Internship Experience With the Marketing Team at Perficient

Perficient

Over the past ten weeks, I have had the amazing opportunity to work as a marketing intern with the corporate communications team at Perficient. During my internship, I have been so lucky to dip my toe in several areas of marketing that I am interested in, which has helped me improve my skills and get a feel for different career paths.

Marketing 322
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Building A Digital And Subscription Community For Hockey Parents

PYMNTS

The company’s largest target market is the 12-and-under age group. The Marketing Strategy . The company typically looks for hockey parents — particularly hockey moms with children around the age of 12 — for its targeted marketing. He sees it less as a group and more of a community.

Community 161
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How U.S. Demographic Trends Are Reshaping Healthcare Now and Forever –and Why That Matters

Perficient

A patient population mix that is more diverse could mean: A need for more hyper-focused and tailored messaging that considers not just their needs but also how that community likes to be spoken to/with. Going further, they adapted some of those learnings to apply to all of their marketing strategies. Latino/Hispanic consumers.

Trends 309
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FinovateFall 2017 Live Blog – Day 1

William Mills

William Mills Agency will be live blogging at FinovateFall 2017. Using Adobe to show how a community bank might find/organize their existing “assets” (photos/video?/etc.) Now speaking about personalization strategy; I’m assuming basically for an FI’s web sites. Adobe- www.adobe.com. based on data.

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Community banks and the power of tradition.

Long Lasting Ideas

Regular readers of this blog know my story. Continue reading Community banks and the power of tradition. at Bank Marketing Strategy + Ideas. As August wanes and autumn draws near, only days remain until the start of the college football season.

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Building your growth plan: Key metrics to consider - Part 2

Abrigo

As discussed in a previous blog post, Part 1, one such metric is the loan application conversion rate, which measures the efficiency of the lending funnel. Another way to increase the volume of loan applications is to drive interest through targeted marketing techniques that are tailored to the desired applicant.

Resources 236
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FICO Women Leaders: Sharing Our Insights and Success

FICO

I founded a FICO Women Leaders initiative that uses networking and the power of community to help women succeed as leaders in a highly complex technology firm. Our aim is to give back, help more women develop and grow, and champion the message and value of community and network for all. Join us there!