PYMNTS

NOVEMBER 26, 2019

The company’s largest target market is the 12-and-under age group. The Marketing Strategy . The company typically looks for hockey parents — particularly hockey moms with children around the age of 12 — for its targeted marketing. He sees it less as a group and more of a community.

Community 161

Community United States Groups Exercises 161

The Financial Brand

OCTOBER 18, 2023

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.

Community Bank 35

Community Bank Study Community Marketing 35

Independent Banker

OCTOBER 31, 2021

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

Marketing 91

Marketing social media Video Community 91

The Financial Brand

JUNE 15, 2020

Some channels, like community events, may only return virtually. The post How the COVID Crisis Is Revamping Financial Marketing Strategies appeared first on The Financial Brand. Others, like video, will continue their rapid growth after the crisis.

Marketing Strategies 28

Marketing Strategies Strategy Marketing Video 28

Image Works Direct

JUNE 17, 2020

Since the coronavirus pandemic swept across the country in mid-March, financial institutions have had to pivot their marketing plans completely, re-evaluating promotions to cater toward a struggling economy.

Marketing Strategies 36

Marketing Strategies Marketing Strategy Community 36

Perficient

DECEMBER 1, 2020

A patient population mix that is more diverse could mean: A need for more hyper-focused and tailored messaging that considers not just their needs but also how that community likes to be spoken to/with. Going further, they adapted some of those learnings to apply to all of their marketing strategies. Millennials.

Trends 309

Trends Millennials Community Marketing 309

ABA Community Banking

JANUARY 1, 2019

Starbucks uses new media to leverage a global brand in local markets Bank Performance The Economy Financial Research Feature Management Financial Trends Performance Customers Community Banking Feature3 Commercial.

Marketing Strategies 55

Marketing Strategies Marketing Strategy Community Bank 55

Long Lasting Ideas

MARCH 22, 2019

Carolina community bank. Continue reading Community banks – Technology, reliability and a cautionary tale at Bank Marketing Strategy + Ideas. Continue reading Community banks – Technology, reliability and a cautionary tale at Bank Marketing Strategy + Ideas. deposit and first month’s rent.

Community Bank 65

Community Bank North Carolina Community Technology 65

Gonzobanker

JANUARY 14, 2016

Hey, community bank and credit union marketers: Imagine that you’re sitting in your office, and your CEO comes in and says, “Got a minute? I’m putting together a presentation for the board, and I need to tell them what the Marketing department is really good at.” ” You’ve got a minute.

Community 60

Community Marketing Mobile US 60

The Financial Brand

AUGUST 3, 2021

When bank and credit union marketers lack the deep pockets of bigger institutions they have to apply brainpower. The post Marketing Smarter on a Community Bank Budget appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Community Bank 33

Community Bank Community Marketing Banking Trends 33

Perficient

MARCH 23, 2021

We’ve broken it down into market segments, in both U.S. broken out by market category: This gives us a quick view into mobile-dominant market categories, such as news, food and drink, people and society, sports, beauty and fitness, shopping, and arts and entertainment. and global views. in every category. data views.

Mobile 421

Mobile Study Community Industry 421

William Mills

OCTOBER 3, 2019

Many credit unions focus a significant part of their business model on community engagement. However, as you continue to engage your community, it’s important to tackle each such engagement with a clear, integrated public relations and marketing strategy. Your members are an integral part of your brand.

Community 42

Community Marketing Strategies Strategy Branding 42

Long Lasting Ideas

AUGUST 23, 2017

Continue reading Community banks and the power of tradition. at Bank Marketing Strategy + Ideas. Too, all of us wanted to play for the legendary Auburn coach, Ralph “Shug” Jordan.

Community Bank 49

Community Bank Community Marketing Strategies Strategy 49

Social Assurance

SEPTEMBER 17, 2021

These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic. From providing updated communications to customers to helping financial brand leaders learn how to help the community, digital listings are a critical conduit of information.

Marketing Strategies 15

Marketing Strategies Strategy Marketing How To 15

Long Lasting Ideas

MARCH 10, 2017

As you probably know, April is Community Banking Month. Some community banks trim the celebration to a week, others celebrate the whole month. Whatever your bank’s choice, BankMarketingCenter.com has some fun ideas for celebrating your bank’s positive role in the community. Continue reading April is Community Banking Month.

Community Bank 56

Community Bank Community Marketing Strategies Maine 56

The Financial Brand

JANUARY 17, 2024

This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand. This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand. A handful of high-profile sponsorships and a deep branch network keep the Texas-based Frost Bank front and center.

Texas 34

Texas Branding Community Marketing Strategies 34

Long Lasting Ideas

APRIL 5, 2016

Marketing executive Kevin Tynan dropped a startling bombshell in the bank marketing world earlier this year. Community banks, he argued, aren’t so lucky. To say it’s unusual for a marketing executive to turn his back on an exploding demographic is an understatement in the extreme. at Bank Marketing Strategy + Ideas.

Community Bank 40

Community Bank Millennials Community Marketing Strategies 40

The Financial Brand

FEBRUARY 8, 2023

This article Storytelling With a Twist Powers Small-Business Connections for This Community Bank appeared first on The Financial Brand. Storytelling in small-business marketing is a common strategy, but this Connecticut bank puts a twist on the approach in several ways.

Community Bank 36

Community Bank Community Connecticut Strategy 36

Long Lasting Ideas

JUNE 8, 2016

Often in this space, we’ve written about how Washington has made community banks its personal punching bag. Sarbanes-Oxley, Dodd-Frank, the FDIC and other financial regulators – as well as Congress and the White House — have not been friendly to community banks, all while bailing out Wall Street big boys.

Washington 40

Washington Community Bank Community FDIC 40

The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand.

social media 34

social media Community Bank Community Regional 34

Long Lasting Ideas

OCTOBER 16, 2017

Continue reading An abundance of caution: Cryptocurrency and Community Banks at Bank Marketing Strategy + Ideas.

Community Bank 40

Community Bank cryptocurrency Community Bitcoin 40

Abrigo

OCTOBER 4, 2016

Probably the easiest way for institutions to bring in more applications is to set up an online loan application on their website that makes the process easier for applicants, potentially broadens the institution’s reach to new markets and can streamline the process so lenders can handle more applications in the same time.

Resources 236

Resources Marketing Strategies Strategy Community 236

The Financial Brand

JUNE 18, 2023

This article Funny ‘Bank of Joyce’ Ads Stand Out in Crowded Atlanta Market appeared first on The Financial Brand. Many bank marketers avoid using humor, but this reinvented community bank turns a scripted misunderstanding into an award-winning campaign.

Atlanta 33

Atlanta Marketing Community Bank Community 33

Long Lasting Ideas

SEPTEMBER 13, 2017

At BankMarketingCenter.com, we’re always on the lookout for how other segments of the economy – beyond the financial sector – market their products. Continue reading Market your Mayberry at Bank Marketing Strategy + Ideas. Continue reading Market your Mayberry at Bank Marketing Strategy + Ideas.

Marketing 40

Marketing Marketing Strategies Strategy Trends 40

Long Lasting Ideas

MARCH 3, 2020

seems as though whenever we’re talking about growing community financial. among marketers because there is something very satisfying about gaining a new. at Bank Marketing Strategy + Ideas. institution business and revenue that we’re always talking about bringing in. new business in the form of bringing in new consumers.

Marketing Strategies 69

Marketing Strategies Community Strategy Marketing 69

PYMNTS

APRIL 16, 2020

At organic skincare company Nuria , that sense of community is built into its DNA. A lot of companies I know are valiantly giving to the fight, but we really wanted to show how passionately we felt about our commitment to the community, to education and to children,” said CMO Dawn Kidd. “So

Branding 160

Branding Community Strategy Online 160

Long Lasting Ideas

MAY 17, 2018

Continue reading Yes, bank marketers can learn something from reporters. at Bank Marketing Strategy + Ideas.

Marketing 40

Marketing Report Marketing Strategies Strategy 40

PYMNTS

DECEMBER 23, 2020

One such benefit is the recent shift toward so-called “do good” rewards that support the local community and businesses. It’s all about being pragmatic, Hondal said, through the use of old-school cause-based marketing that emotionally connects with and matters to consumers now more than ever. How To Proceed.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

The Financial Brand

FEBRUARY 3, 2022

Community institutions are losing share among Millennial and Gen Z segments. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Analytics and first-party data can help reverse the trend.

Marketing 26

Marketing Fintech Millennials Analytics 26

Long Lasting Ideas

MAY 25, 2016

While the piece seemed to emphasize the rift between big and community banks, to us it seemed to serve up some lessons on how – or how not to – compete against the big boys of banking. at Bank Marketing Strategy + Ideas. at Bank Marketing Strategy + Ideas. Continue reading Banker’s brawl helps no one.

Marketing Strategies 53

Marketing Strategies Community Bank Community America 53

Long Lasting Ideas

FEBRUARY 2, 2015

While much of the advertising dollar goes to the prized 18-to-35 demographic, Bill Murtha’s recent post on mature adults gives powerful witness as to why marketing to mature adults is critical, especially for community banks and credit unions. What this tells us is that new and traditional media are important in marketing to seniors.

Meeting 40

Meeting Marketing social media Community Bank 40

ForwardBanker

MARCH 1, 2016

When marketing mortgages and consumer loans, is it business as usual and the same-old-same-old for your community bank or credit union? Sure, certain marketing strategies will remain timeless — addressing customers by name when they interact with branch staff comes to mind.

Lending 28

Lending Marketing Marketing Strategies Community Bank 28

PYMNTS

JULY 23, 2019

The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. Since day one, Lam says that the company has been valuing building a community and lifestyle. In terms of marketing, Lam says it puts “an emphasis on creating valuable content” as well as engaging well with its audience.

Branding 140

Branding Comparison Community Marketing 140

Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. After realizing the power of social media, bank marketers need to take the next step. How do you effectively update your marketing strategy?

Marketing 15

Marketing social media Marketing Strategies Branding 15

Long Lasting Ideas

JANUARY 5, 2015

But how do we attract a generation that communicates phone-to-phone and text to text, not face to face? Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. My son did the same with no plans to return.

Marketing 40

Marketing Millennials Community Bank social media 40

FICO

MARCH 28, 2023

I founded a FICO Women Leaders initiative that uses networking and the power of community to help women succeed as leaders in a highly complex technology firm. Our aim is to give back, help more women develop and grow, and champion the message and value of community and network for all. Join us there!

Leadership 52

Leadership Software Community Florida 52

Social Assurance

DECEMBER 4, 2020

Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below.

Compliance 15

Compliance Marketing Report social media 15