Social media ambassadors, online education: How banks are courting Gen Z
American Banker
AUGUST 28, 2020
Bank of America and Clinton Savings Bank in Massachusetts are targeting consumers at a young age and hoping to keep them for life.
American Banker
AUGUST 28, 2020
Bank of America and Clinton Savings Bank in Massachusetts are targeting consumers at a young age and hoping to keep them for life.
American Banker
OCTOBER 18, 2020
Over the past year, the Alabama bank has been developing new tools that analyze survey responses, phone interactions and social media posts to identify opportunities to improve digital offerings.
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American Banker
DECEMBER 2, 2020
The challenger bank aimed at Gen Z and counts singers, sports professionals, a social media personality and fintech executives among its investors.
Banking 2020
SEPTEMBER 16, 2014
As the American Banking Association has been emphasizing in numerous outreach initiatives , including webcasts, many banks have already developed and implemented social media strategies, primarily as an extension of their ongoing marketing and communications strategies. There are some critical differences, however.
Banking 2020
OCTOBER 16, 2014
How have you used social media to increase engagement among your members? What advice would you give to a financial institution that is hesitant about having a social media presence? Social media gives that opportunity to serve as a customer service arm while creating an engaged community around our brand and its purpose.
Banking 2020
SEPTEMBER 23, 2014
But look at it this way: The unending parade of social media channels and mobile apps, accompanied by the widespread public adoption of each new innovation as it arrives, gives us more information about each customer than ever before. Insights branch consumer customer customer service local social media'
Banking 2020
OCTOBER 2, 2015
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