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Social Studies for the Banking World

Banking 2020

As the American Banking Association has been emphasizing in numerous outreach initiatives , including webcasts, many banks have already developed and implemented social media strategies, primarily as an extension of their ongoing marketing and communications strategies. There are some critical differences, however.

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What two credit unions can teach banks about marketing

American Banker

Crane Credit Union has taken an Instagram Stories-like approach, while Certified Federal Credit Union is crafting personalized email messages.

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Community Service with the Personal Touch

Banking 2020

But look at it this way: The unending parade of social media channels and mobile apps, accompanied by the widespread public adoption of each new innovation as it arrives, gives us more information about each customer than ever before. Insights branch consumer customer customer service local social media'

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FI Highlight: BankMobile

Banking 2020

Luvleen Sidhu, Chief Strategy and Marketing Officer at BankMobile , spoke with us recently to discuss how BankMobile is connecting with a younger audience, specifically college students, to educate and empower millennials. We have a start-up mentality and are truly dedicated to disrupting the banking industry.

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This Week’s Reads: Credit Unions, Digital Account Opening, Mobile Payments

Banking 2020

Six strategies to attract young members: With the average age of credit union members being consumers in their mid-to-late 40s, credit unions are missing a major market –millennials. The consolidation game in the mobile payments market: Even though it’s still early in 2015, mobile payments are already having a busy year!

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Wearable Technology: What Not to Wear

Banking 2020

Similarly, SAP recently launched a partnership with consumer electronics giant Samsung to build on wearable devices for retail and other markets. It technically won’t even hit the market until next spring, but numerous third-party developers are hard at work building multi-purpose apps. The rest will just have to scramble.

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Lending: When Technology Makes the Call

Banking 2020

From social media to the use of all caps, every individual action can affect credit worthiness. It’s easy to get bogged down in the endless debate over the mingling of banking technology. Resisting the tide is to live in denial—things will change, and the better our industry can handle it, the better things will be for everyone.