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Banks turn to influencers to build buzz about their brands

American Banker

Financial institutions like Ally Financial, Clinton Savings Bank and First National Bank of Omaha are recruiting personal finance experts, college students and local personalities to promote their products and services.

Omaha 98
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Social Studies for the Banking World

Banking 2020

As the American Banking Association has been emphasizing in numerous outreach initiatives , including webcasts, many banks have already developed and implemented social media strategies, primarily as an extension of their ongoing marketing and communications strategies. There are some critical differences, however.

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FI Highlight: Vantage West Credit Union

Banking 2020

It elevates our brand awareness locally, while delivering an added value to our membership base by giving fans exclusive access to the coach of their the hometown team. How have you used social media to increase engagement among your members? This campaign has increased our engagement with the local community.

Arizona 68
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This Week’s Reads: Credit Unions, Digital Account Opening, Mobile Payments

Banking 2020

Articles via The Financial Brand, Credit Union Times, Finextra and Mobile Payments Today. A new World Council Report has worked to develop strategies for credit unions to execute on to attract younger members, including: providing digital services, turning employees into ambassadors and engaging with members on social media.

Mobile 40
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Fragmentation vs Ubiquity

Banking 2020

But consumers also want choice – so for instance they want to buy a store-branded gift card to give as a present. The analogy of cash and prepaid gift cards is useful. Every shop accepts cash, making it an ubiquitous form of payment. This closed-loop prepaid gift card might be restricted for use in only one chain of shops.

Atlanta 40
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Winning the Customer

Banking 2020

That’s why digital capabilities have revolutionized every industry from retail and healthcare to banking—if the same services can be had from half a world away, and for a lower cost, why not avail of them? That’s far, far above mobile phone network providers, online retailers, consumer technology companies, and even social media providers.

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Banking Shift: 3 Ways the Debt Industry is Changing

Banking 2020

Furthermore, the CFPB is expected to give clear guidelines on using SMS, email, and social media in debt collections. A clear rule from the CFPB, no matter how restrictive the guidelines may be, means an open race to using digital media and its advantages: real time communication, 24/7 availability, data feedback and more.