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Banks turn to influencers to build buzz about their brands

American Banker

Financial institutions like Ally Financial, Clinton Savings Bank and First National Bank of Omaha are recruiting personal finance experts, college students and local personalities to promote their products and services.

Omaha 98
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FI Highlight: BankMobile

Banking 2020

We launched this program not only to help increase awareness about BankMobile, but to financially educate and empower millennials across the nation and to help college students gain real world experience in marketing and business. We have a start-up mentality and are truly dedicated to disrupting the banking industry.

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Fragmentation vs Ubiquity

Banking 2020

If both Ps don’t have something in common (for example, financial institution, phone manufacturer, mobile application, social media, branded debit card), then the payment can’t occur and…back to the basics we go,” she writes on the Atlanta Fed’s Take On Payments blog. “Fragmentation is our obstacle in P2P today.

Atlanta 40
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Winning the Customer

Banking 2020

Some might be, but it turns out that the big winners, at least in this iteration, are actually local and community banks, registering a 5% migration. Meanwhile, the large regional or national banks are the biggest losers, saying sayonara to 16% in this customer age group.