Independent Banker

OCTOBER 14, 2014

However, now more than ever, one may find more community bankers reaching out in this widely accessible medium as well. is one community banker who’s doing it right. This year she was named to ICBA’s Top 25 Community Bank Influencers to Follow. What advice do you have for other community bankers about joining Twitter?

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social media Leadership Community Community Bank 105

William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

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social media Fintech Branding Trends 46

PYMNTS

MARCH 10, 2020

Those funds are being repurposed toward building community, toward crisis mitigation and, on the whole, toward keeping the consumer relationship alive and vital — even when consumers aren’t going to the stores. But, at least early anecdotal evidence from social media says otherwise. “A Instead, it is about establishing presence.

Community 150

Community social media Marketing Branding 150

The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? appeared first on The Financial Brand. Big banks have already tested the waters when it comes to advertising with influencers — but there's a few considerations community banks should make before diving in.

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Community Bank Community Marketing Branding 31

Social Assurance

JANUARY 11, 2021

In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. Here we have broken down some of those social media trends that you should be paying attention to as a financial marketer. This is a formidable challenge for community banks.

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social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. Here we have broken down some of those social media trends that you should be paying attention to as a financial marketer. This is a formidable challenge for community banks.

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social media Branding Trends Tools 15

South State Correspondent

APRIL 19, 2023

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is one of the great mysteries of community banking. To register or learn more, go HERE.

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How To Examples Resources Community Bank 195

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. We brought back tons of bank input on budget allocations, so look for a future article on how banks plan to spend their marketing budgets next year.

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Conference Marketing social media Data 195

Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 14) @News_CUInsight – CUInsight is an independent source of news on the credit union community.

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social media Lending Community Community Bank 150

Digital Growth Institute

MAY 12, 2023

"Especially in banking, it's still such a conservative industry, and people are very afraid of their employees going out there and building a personal brand and having a bad reflection on them." - Pattie Ehsaei Personal branding is a subject that gives many people pause despite its incredible marketing potential.

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Branding social media Industry Community 15

Long Lasting Ideas

FEBRUARY 22, 2016

I have a friend, a retired executive for a well-known global brand. It’s about old-school “social media’. For the rejected party, it communicates three negative messages: My time wasn’t valuable; I failed at the interview; The hiring authority doesn’t value people. Read Browning’s complete article at [link].

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social media United States Branding Meeting 40

The Raddon Report

SEPTEMBER 4, 2014

The popularity of social media is undeniable. Just five years ago, the primary function of social media was community building. Today, social media has evolved to include customer service outreach, brand awareness, and new customer lead generation.

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social media Google Trends Community 18

PYMNTS

MARCH 28, 2019

Users subscribe and have the option to change up their looks as often as they want, care of the “community closet” FashionPass offers. Instead, the brand directly addresses influencers and those aiming to become influencers, whose livelihood literally depends on how well they can outfit themselves. She’s going to weddings,” she said.

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social media Branding New York Online 108

William Mills

OCTOBER 6, 2016

About three years ago, I wrote another article for CUES called: Balance Key to Successful PR Campaigns. Well, fast forward to today, and I would actually add a fourth component: social media. Yes, Facebook, Twitter, LinkedIn, Snap Chat, Instagram and many others are giving credit unions another avenue to use for branding.

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social media Video Branding Groups 76

Social Assurance

JANUARY 20, 2015

As the weather turns warmer and the last remnants of snow begin to melt away, heat up your social media content as well will these great tips and reminders: Promote Engagement - You may have had an outpouring of social media activity around the holidays, but as they fade away social media activity can tend to do the same.

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social media Community Branding Management 12

PYMNTS

AUGUST 25, 2017

Sorrell’s remarks from a conference call to the investment community after earnings were released were quoted in a recent Telegraph article. The Wall Street Journal noted additional pressure is coming from digital buying groups and “bespoke brand content” being delivered by media companies.

Google 101

Google social media Branding United States 101

South State Correspondent

MAY 1, 2024

Honkook Kim and his Gentle Monster Brand is a perfect example. With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. This article highlights Gentle Monster’s five-step process that might change how you look at the future.

Innovation 195

Innovation social media Branding Marketing 195

William Mills

FEBRUARY 2, 2017

Conferences and trade shows represent opportunities to spread a credit union’s brand and position it as a thought leader in the industry. Using social media at conferences is a great way to expand the value a credit union gets out of industry events. Don’t Be Afraid to Use #Hashtags. Get Information Out There.

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social media Conference Industry Report 40

William Mills

MAY 4, 2017

With the proliferation of communication channels available today—from traditional print media and broadcast to online and social media—effectively managing a credit union’s communications strategy is a complicated business. Contrary to what many assume, baby boomers are very active on social media.

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Millennials social media Groups Branding 50

South State Correspondent

JULY 24, 2023

This article highlights these lessons and applies them to marketing deposits. The brand amplified its marketing spend by creating a consistent theme of products and partnerships that reinforced themselves. Bank Lesson : Banks should consider developing and amplifying a signature brand element through their marketing.

Marketing 195

Marketing social media Branding Apple 195

Abrigo

JANUARY 29, 2015

But Hinge , a branding and marketing firm, has some interesting research that highlights the importance of expanding how you think about and generate referrals. Reading a book, blog post or article written by the service provider. Interacting with the service provider on social media. Hearing the service provider speak.

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How To Survey eBook social media 150

William Mills

SEPTEMBER 1, 2016

Competing against large, national banks’ seemingly endless marketing budgets and strong brand recognition for consumer market share continues to be a primary focus for credit unions. It is critical that credit unions position themselves as thought leaders within their communities and the financial industry. Media Relations.

Leadership 40

Leadership Community social media Marketing 40

South State Correspondent

MARCH 15, 2023

This article highlights ten not-so-evident lessons of the banking crisis that every banker must consider going forward. Some form of this ratio will likely be applied to the national and regional banks, which means larger community banks will also be judged by this ratio. 9) Brand Matters: SVB had one of the best brands in banking.

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social media FDIC Branding Management 195

Social Assurance

OCTOBER 18, 2019

While there’s no question that your financial brand should be active on Facebook, there’s often a lot of confusion around not only what to post, but how often to post. While Facebook is different for each brand, we’ve included a few helpful guidelines below to help your team strategize for your next content calendar.

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social media Branding Analytics Guidelines 12

Gonzobanker

FEBRUARY 6, 2017

botification) produces numerous articles in the press and on social media every week. A recent survey, reported on by The Financial Brand , revealed that nearly one-third of bankers believe that more than half of all banking transactions and interactions will be handled by bots within the next three to five years.

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social media Technology Survey Data 60

Gonzobanker

FEBRUARY 6, 2017

botification) produces numerous articles in the press and on social media every week. A recent survey, reported on by The Financial Brand , revealed that nearly one-third of bankers believe that more than half of all banking transactions and interactions will be handled by bots within the next three to five years.

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social media Technology Survey Data 60

Money and Payments

AUGUST 14, 2023

Ok, so you may have been reading a complex thread on social media about the European travel rule for crypto companies and the impact it has on fundamental rights to privacy and freedom to provide services. So are the articles 14-23 in the regulation proportional ? And you may be wondering. What is it? What's happening.

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Regulation Data Maine Operations 36

Money and Payments

AUGUST 8, 2023

Ok, so you may have been reading a complex thread on social media about the European travel rule for crypto companies and the impact it has on fundamental rights to privacy and freedom to provide services. So are the articles 14-23 in the regulation proportional ? And you may be wondering. What is it? What's happening.

Regulation 36

Regulation Data Maine Operations 36

Independent Banker

NOVEMBER 13, 2014

Posting a link to a relevant article or blog. Weekly activities include: Writing an article and posting it, or posting an article from your bank. When it comes to social media, Bruce Gemmill, senior vice president of John Marshall Bank in Reston, Va., IB: Who should use LinkedIn at your community bank and why?

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Virginia social media Community Groups 70

South State Correspondent

MAY 31, 2023

In this article, we look at cell phone tracking data for about 1,000 branches across the industry to derive insights to help banks increase branch engagement and boost branch profitability. Take the time and effort to explain the backgrounds of the bankers, both personal and professional, and invite the community to establish a relationship.

Data 195

Data Branch Strategies Strategy Mobile 195

Abrigo

JULY 13, 2015

The use of Webinars, email marketing and social media can help position your brand for growth in this digital world. Newsletters can be send monthly, bimonthly or weekly to update clients and potential clients about your services, industry news and your community involvement. When it comes to social media, simple is safe.

Technology 150

Technology social media Groups Industry 150

South State Correspondent

OCTOBER 4, 2023

In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process. Consider that many banks have one person in their marketing department, and then they task that person with managing events, merchandise, and brand building.

Marketing 195

Marketing Taxes Training Management 195

ABA Community Banking

DECEMBER 28, 2017

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. August: Tell Your Brand’s Story.

Marketing 0

Marketing eBook social media Video 0

NCR

APRIL 28, 2016

By leveraging cost-effective digital tools, institutions can not only add value to their customers through education, but also gain increased exposure in their community. Most bankers are aware of existing social resources such as Facebook, Twitter and LinkedIn. Two useful tools include Infogram and Pablo.

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social media Tools Resources Analytics 40

Gonzobanker

DECEMBER 22, 2015

No one has been more successful at using social media to generate awareness and a positive image for their bank than Jill (@JillCastilla, @CitizensEdmond). Jill’s use of Twitter is a model for any bank CEO looking to engage on social media. Community bank marketing resources. Freudian Slip Award. C’mon Man!’

Community Bank 60

Community Bank Apple Community Technology 60

Gonzobanker

NOVEMBER 18, 2014

Tom McGill of First Financial Bank led a session with our own Jim Burson where McGill pointed to the risks of single-service customers, the importance of customers advocating for your brand, and getting bank reporting accountability simplified across channels. Big thanks to Terence Roche and Jim Burson for their contributions to this article.

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Chicago Retail Branch Design Training 97

Lex Sokolin

AUGUST 6, 2020

The basics are: Tik Tok was big in Asia before an American competitor was purchased and re-branded for $1B: Bytedance Technology Co closed the popular Musical.ly I often reread this article describing the Shenzhen manufacturing hub as “open source manufacturing”. I can’t really parse the claims around TikTok in a substantive way.

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Community social media Branding Software 52