South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. This article looks at how this bank does it and provides a step-by-step breakdown of how you can incorporate their lessons into your bank to create outsized financial performance and differentiate franchise value.

Branding 221

Branding social media Strategy Data 221

South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195

Marketing Taxes Training Management 195

PYMNTS

APRIL 15, 2020

That competition has also extended to high-end furniture market, which is starting to show some new activity with Crate & Barrell, CB2, West Elm and now a direct-to-consumer (D2C) Canadian brand called Article gaining momentum. Article is an online furniture pure-play. percent market share. Wrong size or color?

Marketing 141

Marketing Los Angeles Branding Customer Experience 141

PYMNTS

MARCH 10, 2020

Despite being less than halfway through, it seems clear at this point that the second week of March will make the list for wildest weeks in the market this year, or even possibly this decade. This, according to some reports , has caused some system-wide refocusing, as marketing and advertising budgets are shrinking drastically.

Community 150

Community social media Marketing Branding 150

The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

social media 35

social media Community Bank Community Regional 35

The Financial Brand

OCTOBER 4, 2023

This article Flagstar Bank’s New Logo Is Just One Step in ‘Lifestyle Brand’ Makeover appeared first on The Financial Brand. It’s not quite 'Extreme Makeover: Bank Edition,' but Flagstar has big dreams for the rebranding that’ll unite its operations with that of New York Community and Signature.

Branding 35

Branding New York Community Operations 35

The Financial Brand

FEBRUARY 8, 2023

This article Storytelling With a Twist Powers Small-Business Connections for This Community Bank appeared first on The Financial Brand. Storytelling in small-business marketing is a common strategy, but this Connecticut bank puts a twist on the approach in several ways.

Community Bank 36

Community Bank Community Connecticut Strategy 36

South State Correspondent

APRIL 19, 2023

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is over three times the life of a money market account that is over $1mm in balances.

How To 195

How To Examples Resources Community Bank 195

Perficient

JANUARY 25, 2021

In this article, I want to focus in on the specific implications for hospitals and integrated delivery networks. As care becomes unevenly distributed thanks to mega-mergers, healthcare quality gaps will become more evident in communities that are underserved, in both urban and rural areas. Business Model Disruption (Finally).

Community 429

Community System Trends Tools 429

The Financial Brand

JUNE 18, 2023

This article Funny ‘Bank of Joyce’ Ads Stand Out in Crowded Atlanta Market appeared first on The Financial Brand. Many bank marketers avoid using humor, but this reinvented community bank turns a scripted misunderstanding into an award-winning campaign.

Atlanta 34

Atlanta Marketing Community Bank Community 34

The Financial Brand

OCTOBER 27, 2023

This article Community Bank Survival Requires a Hard Look in the Mirror appeared first on The Financial Brand. Q&A: Jim Perry, senior strategist at Market Insights, argues many community banks are endangering their future by clinging to the lore of the local advantage.

Community Bank 22

Community Bank Community Branding Marketing 22

PYMNTS

JANUARY 30, 2020

The gap in the market, she believed, was between finding a product – via skincare articles, blog posts or influencers – and knowing whether or not they should spend the money to try it out. Baalm started out as a beauty newsletter called Le CultureClub, which evolved into a paid membership community to support members’ beauty goals.

Marketing 131

Marketing Video Branding New York 131

Perficient

SEPTEMBER 30, 2020

Unlike with graphics and gifs, it is less important to stay within brand guidelines when designing a graph or chart. Refer to this article as a guide for using color within your graphs. Mastering the use of visual elements is crucial to achieving your marketing goals, so we hope you’ve enjoyed following along with our tips and tricks.

Data 322

Data Branding Guidelines Community 322

South State Correspondent

JULY 6, 2022

In an earlier article, we discussed how we use “cost per impression” as a metric for planning, budgeting, and executing bank events that are specific for customer retention and branding. For the enterprising community bank, they will essentially find themselves being one of the few banks there.

Data 195

Data Management Conference Branding 195

Abrigo

NOVEMBER 15, 2014

Online platforms like Facebook and Twitter allow people to connect with one another as well as with brands. As a bank or credit union – and a unique brand reaching customers every day – is your institution active on social media? News articles relevant to your social audience is another way to engage.

social media 170

social media Community United States America 170

South State Correspondent

FEBRUARY 23, 2022

In this article, we look at the elements of excellent bank product design and provide some hacks on how to improve your current product offerings. Many of these products provide a sense of community (Facebook). These emotional attributes can usually stem from a bank’s brand.

Branding 195

Branding Marketing Apple Google 195

South State Correspondent

MARCH 21, 2023

The need for a known, reliable brand creates an excellent opportunity for community banks to help small business customers while building deposit balances. This article breaks down how you can use the ERC Assist product to generate deposits in an innovative way. ERC Assist also serves to differentiate your bank from competitors.

Taxes 195

Taxes Community Bank Community Operations 195

PYMNTS

OCTOBER 26, 2020

According to Arcane, much of that comes from trades done in areas with little developed financial services, including communities where migrant workers are sending funds to their families. And, because many of them are done at large discounts from market value, they could be tied to illegal activity.

Bitcoin 169

Bitcoin cryptocurrency blockchain Video 169

The Financial Brand

NOVEMBER 6, 2023

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.

social media 32

social media Video Branding Strategy 32

Digital Growth Institute

JULY 24, 2023

While the world of SMB banking may seem like a minefield of loans, deposits, and confusing terminologies, there are profound opportunities for community financial brands willing to prioritize SMB owners and entrepreneurs. This expansion, in turn, broadens reach, deepens community connections, and creates new revenue streams.

Community 15

Community Community Bank Branding Lending 15

South State Correspondent

DECEMBER 8, 2023

The real reason that this conference makes our favorites list is that this is one of the few conferences where we can learn what the largest and most progressive banks are doing in the market. Whole Banking is a Function of Team Banking Selling, servicing, and marketing small business banking is expensive because of the complexity.

Conference 195

Conference Retail Community Bank Technology 195

South State Correspondent

MARCH 15, 2023

This article highlights ten not-so-evident lessons of the banking crisis that every banker must consider going forward. Some form of this ratio will likely be applied to the national and regional banks, which means larger community banks will also be judged by this ratio. 9) Brand Matters: SVB had one of the best brands in banking.

social media 195

social media FDIC Branding Management 195

ABA Community Banking

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. This way you can better align it with whatever else you’re doing marketing-wise. You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles.

Marketing 0

Marketing eBook social media Video 0

Independent Banker

NOVEMBER 13, 2014

Posting a link to a relevant article or blog. Weekly activities include: Writing an article and posting it, or posting an article from your bank. IB: Who should use LinkedIn at your community bank and why? However, marketers have greater rein on LinkedIn. Daily activities include: Liking a post or comment.

Virginia 70

Virginia social media Community Groups 70

South State Correspondent

AUGUST 8, 2022

In this article, we put some data behind the trends and provide optimal targets to help you run your bank more successfully. Insight #1 – Deposit & Margin Management: Deposit runoff has started and will make it to community banks by October. For 2Q, larger community banks lost about 0.3% Methodology.

Trends 195

Trends Community Bank Community Retail 195

Digital Growth Institute

MAY 12, 2023

"Especially in banking, it's still such a conservative industry, and people are very afraid of their employees going out there and building a personal brand and having a bad reflection on them." - Pattie Ehsaei Personal branding is a subject that gives many people pause despite its incredible marketing potential.

Branding 15

Branding social media Industry Community 15

South State Correspondent

AUGUST 15, 2022

At SouthState, our commercial lending teams use an online proposal generator, and we make that same app available to any community bank. In this article, we step through why it works and how you can get it. Sometimes just a graphics tool can help a banker win more loan business. Why The Loan Proposal Generator Works.

Tools 195

Tools Lending Online Training 195

South State Correspondent

AUGUST 15, 2022

At SouthState, our commercial lending teams use an online proposal generator, and we make that same app available to any community bank. In this article, we step through why it works and how you can get it. Sometimes just a graphics tool can help a banker win more loan business. Why The Loan Proposal Generator Works.

Tools 195

Tools Lending Online Training 195

The Financial Brand

OCTOBER 9, 2023

This article Gallery: Priming Your Social Media Strategy for Amazon’s Prime Day appeared first on The Financial Brand. Prime Day is a great marketing opportunity for banks and credit unions. This article Gallery: Priming Your Social Media Strategy for Amazon’s Prime Day appeared first on The Financial Brand.

social media 33

social media Strategy Branding Marketing 33

The Financial Brand

MAY 15, 2023

This article Buying a CRM, Where Do Banking Leaders Start? appeared first on The Financial Brand. For many community banks and credit unions, finding the right CRM system can feel like boiling the ocean. This article Buying a CRM, Where Do Banking Leaders Start? appeared first on The Financial Brand.

Community Bank 29

Community Bank Branding Community System 29

Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 3) @JohnRBarlow – John Barlow is president of Barlow Research, which provides market research for commercial banks.

social media 150

social media Lending Community Community Bank 150

South State Correspondent

MAY 31, 2023

In this article, we look at cell phone tracking data for about 1,000 branches across the industry to derive insights to help banks increase branch engagement and boost branch profitability. If you want to make your branch marketing almost twice as effective, use your marketing dollars to highlight the people in the branch.

Data 195

Data Branch Strategies Strategy Mobile 195

The Financial Brand

MAY 25, 2023

This article Rally Credit Union’s Rebranding Campaign Plays on Its New Name appeared first on The Financial Brand. This South Texas credit union aims to ‘rally’ the community and make the point that membership isn’t as restricted as its former name implied.

Texas 24

Texas Community Branding Marketing Strategies 24

The Financial Brand

NOVEMBER 22, 2022

This article Bankrate, Step Aside. Seattle Bank’s Unbiased CD Site Has National Plans appeared first on The Financial Brand. One community bank has launched a free CD rate listing service that aims to help both consumers and financial institutions. This article Bankrate, Step Aside.

Seattle 30

Seattle National Community Bank Branding 30

PYMNTS

OCTOBER 3, 2017

The new customer touchpoint will “get merchandise into shoppers’ hands faster,” according to the article. “As The new online marketplace will launch in 2018, offering increased product selection and decreased time to market for new merchandise, Chain Store Age reported. In recent retail news, Chain Store Age reported Monday (Oct.

US 116

US Online New York Retail 116

South State Correspondent

OCTOBER 28, 2022

Almost every bank and brand we spoke with will increase their investment in these two areas for 2023. Any community bank that believes it can keep up and thwart millions of attacks per second is fooling itself. Small Idea – Hyper personalization and One-to-one Marketing. Complicated technology sucks, but mortality sucks more.

Conference 195

Conference Technology Las Vegas Trends 195

PYMNTS

MARCH 2, 2017

Boston-based athletic company New Balance has a simple mission: to become the world’s best running brand. Nike and Adidas would also like to be the world’s best running brand, and both are much larger. And those collaborations are even more on display in New Balance’s new brand of physical stores. The Run Hub.

Retail 100

Retail Boston Community Branding 100