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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Their secret – fanatical customer service. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service. and became the most valuable bank in Latin America.

Branding 221
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Amazon Inks Deal To Expand Apple Product Selection

PYMNTS

In an effort to provide customers with access to items like the iPhone XR and the new iPad Pro, Amazon has reportedly inked a deal with Apple. The eCommerce retailer also plans to sell Beats headphones, which are part of Apple’s lineup, CNET reported. I’d say Apple is pretty safe there.”.

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Upgrade Your Mobile Experience With Mini Apps and App Clips

Perficient

Have you heard about Mini Apps or Apple’s new App Clips feature? I think these technologies have a way to dramatically improve the mobile experience if you can take advantage of them. Apples’ App Clips are mini-apps that are embedded in your mobile app and can be surfaced independently of the full mobile application.

Mobile 322
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Insights and understanding – the key to customer experience?

NCR

Customer experience and the relationships consumers have with their banks have never been more important. They also offer a genuine alternative to established financial institutions, which must respond by showing they are not being left behind in the customer experience stakes. trillion) in 2017.

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Financial Brand Forum 2018: 7 Takeaways in 7 Minutes

Gonzobanker

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. I almost took an Apple phone selfie with all of that happening in the background. What could possibly go wrong?

Branding 127
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Aetna Bites Into Apple Watch, Fitbit Suffers

PYMNTS

Aetna announced it is subsidizing Apple Watches for selected employers and individual customers as this health care enrollment season heats up. The Hartford-headquartered company said the new initiative is to “revolutionize members’ consumer health experience.”

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