Gonzobanker

MAY 14, 2018

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. What could possibly go wrong? As it turns out, a LOT can go right. Digital First Now! ConTENT with CONtent?

Branding 127

Branding Industry Apple Marketing 127

PYMNTS

JUNE 16, 2020

As a next step in the direction of a digital-first, omnichannel experience, David’s Bridal is teaming with mobile wallet marketing automation platform Popwallet. Shoppers can text a digital stylist with the initiative and receive advice on measuring and locating a dress that is ready to ship as well as other tasks.

Mobile 169

Mobile Marketing Marketing Automation Customer Experience 169

Cisco

MAY 5, 2021

Before 2020, traditional financial enterprises were already focusing on digital transformation initiatives—both as an effort to improve customer experiences and a need to adapt to survive. Meeting customers where they are has been a common phrase and goal that customers share with us. Real-time SMS communications.

Customer Experience 129

Customer Experience Branding Tools Strategy 129