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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Their secret – fanatical customer service. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service. and became the most valuable bank in Latin America.

Branding 221
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The Great Credit Card Program Outsourcing Debate

PYMNTS

Among the biggest debates is how to construct and operate the best card program possible – a decision that served as the foundation for a new PYMNTS interview with Jim Geeslin, head of strategy for Elan Financial Services , an agent credit card issuer. Do FIs want to navigate card programs through that?”. Near-Term Challenges.

Cards 140
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Upgrade Your Mobile Experience With Mini Apps and App Clips

Perficient

Have you heard about Mini Apps or Apple’s new App Clips feature? I think these technologies have a way to dramatically improve the mobile experience if you can take advantage of them. Apples’ App Clips are mini-apps that are embedded in your mobile app and can be surfaced independently of the full mobile application.

Mobile 322
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Why Apple Pay + Buy Now Pay Later Will Drive Banks to Google Plex

The Financial Brand

A battle of titans is building between Apple and Google over the future of banking. The post Why Apple Pay + Buy Now Pay Later Will Drive Banks to Google Plex appeared first on The Financial Brand - Banking Trends, Analysis & Insights. At stake are data and checking account revenue.

Google 43
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What Banks & Credit Unions Can Learn from the Apple Card Experience

The Financial Brand

The post What Banks & Credit Unions Can Learn from the Apple Card Experience appeared first on The Financial Brand. A financial institution marketing veteran walks through the digital product's many innovations with a professional's eye and observations.

Apple 27
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What’s Next For The 'Set It And Forget It' Subscription Auto Refill Economy

PYMNTS

The conversation took place as the legal battle between Apple and Epic Games continued to rage, centered on what role online platforms should play (and on what commissions Apple should charge, but that’s another story).

Apple 184
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How Reebok Captures In-Store Impulse Buys

PYMNTS

Both well-known and emerging brands are turning to mPOS solutions with the goal of delivering seamless, convenient customer experiences. Around the mPOS World.

Samsung 142