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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. Turning that into an easy consumer experience is both the PFM design challenge and a massive PFM design opportunity, as the best tools in the space prove. In aggregate, they command $1.3 trillion in annual spending.

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