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An Introduction to the Power of Analytics

Perficient

In today’s world, information is considered our greatest weapon, and analytics is the forge that creates it. Analytics refers to the process of finding, illuminating, and communicating meaningful patterns in data. Through analytics, you can turn raw data into insights that will help you make better decisions. Testing Tools.

Analytics 309
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Deep Dive: Credit Unions Like And Subscribe To Social Media

PYMNTS

. Social media has become a cornerstone of everyday life over the last few decades, with 72 percent of Americans using social media today, a dramatic increase from the mere 5 percent that Pew Research Center first tracked in 2005. How credit unions leverage social media. million members and $106.1

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B2B Venture Capital: Corporate Social Media, Marijuana Procurement, and Big Data

PYMNTS

This week, the two countries were the only markets that landed on the B2B venture capital board, with funding landing at SaaS, Big Data and procurement startups across a range of industries, from corporate social media management to marijuana procurement. PYMNTS breaks down the $24 million in venture capital raised. Back in the U.S.,

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This Singapore Fintech Wants U.S. Banks To Be As Engaging As Amazon

Bank Innovation

A lot of data is being generated and collected on a daily basis thanks to social media, IoT, and online customer behavior (Upstart, for example, uses this method for its underwriting decisions). However, financial institutions still lack the analytical capabilities necessary […].

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Deep Dive: How Geocoding, Location Intelligence Unlock Valuable Analytics

PYMNTS

Another 20 percent of addresses typed into online forms contain errors , such as misspelled street names and ZIP codes. Improving data collection has become more important than ever as the pandemic spurs consumers to move their shopping online, with the quality of address data often having the power to make or break sales.

Analytics 170
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Fraudsters Target Financial Services with Small Stealth Attacks

Bank Innovation

Fraud campaigns targeting online financial services tend to be smaller, and subtler than fraud campaigns conducted for other online platforms.

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Online Holiday Spending Already A Record-Breaker

PYMNTS

Christmas is just around the corner, and online holiday shoppers have been busier and spending more than ever, according to a new report. Online sales reached $80.3 6, according to data from Adobe Analytics – an increase of 18.6 It’s the largest online shopping period ever, beating out last year’s total of $67.7

Online 129