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Five Ways to Use Advanced Analytics to Drive Revenue

Gonzobanker

Financial institutions should make data analytics a key component of their revenue growth strategies. Banks and credit unions are going to need to rely on other sources to drive revenue in 2021, and growth analytics should be at the top of the list. Here are five quick wins institutions can realize using business analytics: 1.

Analytics 155
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How Analytics Can Help Fashion Brands And Retailers

PYMNTS

A lot of market data. A lot of brands are having a hard time keeping up with the pace of consumer changes,” StyleSage ’s Director of Marketing and Digital Strategy Elizabeth Shobert told PYMNTS in an interview. An International Market. Originally, StyleSage was focused on deep analytics. Fashion Analytics.

Analytics 162
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Afterpay Hires Ex-Airbnb Official For Global Marketing

PYMNTS

Geoff Seeley, former Airbnb marketing official, is now working with payment company Afterpay as its global marketing leader. Before that, he worked on digital transformation at Pearson , the world’s biggest education company, and he also worked in marketing at Unilever , Ogilvy and Dentsu Aegis.

Marketing 163
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FinTechs Take A Regional Approach To SMB COVID-19 Relief

PYMNTS

The market will be watching closely whether financial institutions (FIs) are able to address some of the biggest headaches from the first round of PPP loans, namely an influx of applications that can overwhelm lenders’ systems. LendingTree. The companies said their initiative is geared toward enabling community FIs a competitive edge.

Fresno 142
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B2B Investors Set Sights On Data, AI, Analytics

PYMNTS

Another B2B startup operating in the data analytics space is Looker, which landed this week’s largest funding round. Looker, based in California, links enterprise clients to business intelligence and data analytics technologies through its Software-as-a-Service apps. Cross Creek Advisors and previous backers also participated.

Analytics 176
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Perficient Interviewed for Forrester: The Future Of Insurance

Perficient

With new risks, shifting market dynamics, and the unstoppable march of technology, the insurance industry finds itself at a crossroads. Artificial intelligence (AI) emerges as a pivotal force within the insurance industry, especially for regional carriers seeking to thrive in a competitive and dynamic market.

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How Small Restaurants Use Data Analytics To Play Big

PYMNTS

Due to this explosive growth, industry experts have predicted that the mobile order-ahead market will reach $38 billion by next year. This move follows the 2018 launch of the Starbucks Delivers program in the region. Starbucks plans to further expand the offering throughout the country in the coming months.

Analytics 122