CUs Face A Generational Innovation Divide
PYMNTS
APRIL 24, 2019
Though not the top priority for onboarding members, these features play an essential role in convincing Gen Z, millennials and Bridge Millennials to sign up with their current CUs. Bridge Millennials are more likely than any other generation to consider switching their primary FI, with 12.7 Among Gen Z members, 50.4
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