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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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Spearmint LOVE On Why Social Media Matters (Especially For Growing Businesses)

PYMNTS

When it comes to growing a business, social media matters. Leveraged to a business’ advantage, social media can be a key to success in consumer adoption, conversion and retention. It’s a community rife with social commerce potential. Across 2016, Spearmint LOVE saw annual sales grow 1,269 percent.

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Retail KPIs Get Worked Over For Customer Experience

PYMNTS

Retailers may be focused on the wrong metrics. Banking and retail put the most emphasis on return on investment (ROI). Moorman’s views on appointing C-level personnel to manage the customer experience are somewhat at odds with other prevailing retail approaches. “A One explanation?

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India’s Retail Battle Attracts Fresh Energy

PYMNTS

One of the biggest retail stories as we head into 2020 is how India is a battlefield of digital commerce, along with a hotbed of retail innovation. The company was founded in 2016. The eCommerce retailer is said to be working with Catamaran and has started hiring workers for the operation per unnamed sources, Reuters reported.

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The Buyers: Teen Retail Engagement

PYMNTS

It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. While one day a teen may be into shopping strictly online, another day may see an offline preferred experience or a mixture of both, and retailers must be at the ready to transform engagement efforts at any given time.

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Closing the Social Media Gap

William Mills

Three Ways Financial Companies Can Bridge the Gap in 2016. Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. retailers and their customer service engagement.

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Music Crafts New Melodies For Retail Innovation

PYMNTS

But no matter the case, music is a big part of the retail world, and is helping to create new harmonies of innovation and disruption. The report quoted Jeff Marsilio, the NBA’s senior vice president of new media distribution, as saying, “The Base:Line playlist will have about 40 songs with a hip-hop vibe and will be refreshed weekly.”

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