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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

Back in 2015, Brazil led the world in fan football-related injuries. Then, in a twist of innovative thinking, Ogilvy, the famous ad firm, was brought in. What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution.

Branding 195
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Why Invisible Will Make 2020’s Payments Innovation Roar

PYMNTS

Two hundred and seventy-four years later, those words are the perfect framework for understanding what will define the next decade of innovation in payments and any ecosystem that touches it. Sometimes those innovations disrupted old models and players; other times they made them better and more efficient. The Invisible Innovators .

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BankBazaar Turns 15: Celebrating a Decade and a Half of Innovation and Diversity

BankBazaar

And as they say, the rest is history! $60 Million Jackpot: Funding Frenzy in 2015 Fast forward to 2015, and BankBazaar struck gold with a whopping $60 million in Series C funding. With this innovation, customers could complete the Know Your Customer (KYC) process online, swiftly and effortlessly.

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Foot Locker Invests $100M In Online Sneaker Reseller Platform

PYMNTS

Legacy retail company Foot Locker has invested $100 million in Goat Group, an online platform that sells and resells rare and classic sneakers, according to reports. Eventually, the two companies will collaborate for an online presence as well as in physical stores, to offer customers exclusive shopping opportunities. million so far.

Online 122
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Mastercard On Helping Retailers Strike The Right Innovation Balance

PYMNTS

The question for the 2020s, and the focus of her remarks at the big show in New York last week, is about innovations itself — what is truly leading in innovation and what constitutes being a laggard? The latter is innovative; the former is, well, just a tweak. Testing Innovation . The answer, she noted, is complex.

Retail 168
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Delivering Restaurant Innovation With Mobile Tech

PYMNTS

These are some of the ways that innovators in the dining space are making it easier for consumers to order their favorite foods — and for restaurants to accept their orders: The projected value of online restaurant delivery sales by 2022, compared to $25 billion today, is $62 billion.

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Why Innovation Is Nothing Without Distribution

PYMNTS

More important, perhaps, than the innovations they made on behalf of their more famous lead players, was how their contributions accelerated those innovations’ time to market. Innovation in payments and commerce has an unsung hero, too. And who will influence how innovation happens. Distribution.