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Casper Warns Social Media Celebs Could Pose Investment Risk

PYMNTS

mattress-in-a-box company Casper has underscored the increasing power of social media influencers to propel or hinder brands. Use of social media and influencers may materially and adversely affect our reputation,” the company said.

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Transformations In Social Media Commerce And Restaurant Technology 

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Social media platforms are aiming to harness their contextual commerce potential. 2019: The year Instagram rolled out in-app checkout for brands. 2014: The year Domino’s launched its AI-enabled chatbot as a voice-activated app. All this, Today in Data. 26.5M: Number of monthly active TikTok users in the U.S.

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How Social Media Made Retail Marketing More Inclusive

PYMNTS

Generally speaking, it is hard to think of social media as something that is making the world a more inclusive place – given its occasional status as a toxic swamp of intolerance and cruelty. For the last few years, it has also been helping them find a voice and a safe space on social media. She’s loud and proud.

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Is Snapchat The Future Of Commerce For Brands?

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No, the only way you can get your hands on these “exclusive” bad boys is if you follow Warby Parker on Snapchat , where the brand shared a Snapchat story with its followers containing a URL taking users to a page where they could purchase the super-limited edition frames, according to TechCrunch.

Branding 100
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Is #donate The First Step To #buy?

PYMNTS

In fact, the company, which launched in 2014 and is based in Washington, D.C., is the only social fundraising platform with hashtag-to-donate technology on both Facebook and Twitter. Think about it: A person who makes a donation in the public sphere of social media might encourage others to do the same. Portable Hashtag.

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Tagly App: The Anti-Selfie?

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A new app is poised to move social content marketing away from user-generated content and put the power in the hands of brands themselves. This gives all brands in the platform access to targeted engagement and 100 percent organic reach,” Alhermizi remarked to the outlet.

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The Buyers: Millennials Love-Hate Chain Restaurants

PYMNTS

Between 1999 and 2014, the fast-casual dining space grew by 550 percent and is projected to reach revenue of $66.9 What’s helping this generation rely on chain restaurants, according to some, are mobile devices and social media apps like Snapchat and Instagram. percent of people actively search social sites for food ideas.