PYMNTS

MAY 12, 2016

Case in point: While most marketers recognize that mobile devices are one of the most powerful channels for engaging with consumers on their path-to-purchase, many are still not getting the most out of the channel. As VB highlighted, while brands are investing more heavily in omnichannel campaigns, they have not steered away from email.

Mobile 100

Mobile social media Study Branding 100

PYMNTS

MAY 8, 2019

The social media giant will reportedly test the new project in India first, and it could eventually allow people to transfer money through WhatsApp. Marcus first joined Facebook in 2014 as the head of Messenger, and he led early attempts at monetization within the app. Smedley has worked at both Amazon and Edelman.

blockchain 141

blockchain social media Groups cryptocurrency 141

PYMNTS

JULY 3, 2018

She eventually sued Bird for libel in 2013 — but not Yelp — and won a default judgement in 2014, winning $550,000 in damages. Beyond the implications of negative reviews and political speech, companies face other challenges in the race to control their digital marketing efforts.

Online 104

Online California social media San Francisco 104

PYMNTS

APRIL 19, 2016

” Retailers have come to recognize the incredible marketing opportunity presented by the multi-weekend music festival in Southern California. We want to make them even bigger superfans of the brand. If anything, at Coachella, this is where effective branding and timely marketing interventions come to together in perfect harmony.

social media 100

social media Millennials San Francisco California 100

CB Insights

DECEMBER 11, 2018

CPG leaders like Coca-Cola, Kellogg, and others have begun to see marketing potential in digital games and esports. Wendy’s designed an interactive ad campaign for gamers on Twitch, a leading video streaming platform (acquired by Amazon in 2014). There could be a lot of opportunity in the esports industry for brands.

Branding 40

Branding Video social media Online 40

PYMNTS

FEBRUARY 12, 2018

They wanted to look nice, but with hundreds and thousands of new products launching on the market annually, only the most interested and invested consumers would ever encounter most of them. Physical makeup powerhouse Sephora has its own subscription line, a legion of dedicated consumers and international brand recognition.

Branding 100

Branding social media Marketing Online 100

PYMNTS

MAY 14, 2018

The big changes at the firm began in 2014, when activist shareholders took control of the board and installed new management. Evine has been launching a flurry of new brands under Rosenblatt’s leadership, transitioning to HD and rebalancing the merchandise mix to focus on more profitable goods. Evine is getting ready to expand.

Los Angeles 139

Los Angeles social media New York Video 139

PYMNTS

JUNE 9, 2017

Some brands are for everyone – Coca-Cola being the best American example. When Coke markets itself – it is as a product for everyone, young, old, rich, poor, all races, all income levels. It’s the kind of brand that arrives in your life unannounced, like a troop of screaming cheerleaders in your kitchen.

Branding 108

Branding social media US Examples 108

Celent Banking

DECEMBER 15, 2015

In 2014, Celent recognized mBank’s digital platform redesign and in 2015, Celent recognized mBank’s Bancassurance initiative. For those unfamiliar, mBank is a Polish direct bank brand established by BRE Bank in 2000 as one of the first of its kind in the country. Through 2014, mBank has grown to more than 4.7 billion. .

Branding 100

Branding Retail social media Video 100

PYMNTS

APRIL 4, 2018

Digital orders for local pizzerias is a largely untapped market. With platforms such as Slice, pizzeria owners can compete with the larger players through a mobile-optimized website and tools that enable customers to place orders through social media channels. But many markets outside those areas are underserved.

San Francisco 128

San Francisco Comparison social media Online 128

PYMNTS

AUGUST 2, 2016

And the demand for new shoes — especially sneakers — doesn’t appear as though it will slow down anytime soon, as TechNavio Infiniti Research forecasts the global footwear market will reach $216 billion in sales by 2019. The footwear market is also getting a big boost from the popularity and high visibility of sneakers and athletic shoes.

Industry 100

Industry Charlotte social media Branding 100

PYMNTS

JANUARY 29, 2018

That sense of purpose, paired with a savvy presence on social media, brought the business a large and devoted following — and has seen the firm expand from shoes to other environmentally sound and charitably oriented accessories like bags, hats and sunglasses. Social Entrepreneurship Done Right.

social media 104

social media Study Branding San Francisco 104

William Mills

JUNE 15, 2017

In 2014 Facebook published a blog announcing the addition of video features and functionality , and provided a simple, yet brilliant, definition of its latest digital connection tool,: the video. Creating a video doesn’t have to be a complex process or require a new line item in your marketing budget.

Video 74

Video Strategy social media Austin 74

PYMNTS

JANUARY 20, 2017

As retail pushes further into online spaces, many marketers and merchants alike are focused on clicks and open rates to measure the success of campaigns and consumer outreach, said Matt Williamson, cofounder and CEO of Windsor Circle. With its Predictive Lifecycle and Marketing Platform, the Durham, N.C.-based

Retail 100

Retail social media Analytics Data 100

PYMNTS

DECEMBER 9, 2016

But who doesn’t like to win something or gain something, whether or not they know they’re offering up data or getting hooked on a brand? Attempts to connect through social media, email marketing or even in-person — there are tried-and-true ways of successfully connecting with consumers and ultimately incentivizing them to purchase.

System 100

System Data Las Vegas social media 100

PYMNTS

MAY 6, 2017

It’s been chronicled in these virtual pages that millennials are the driving force behind change – change in how payments are done, how banking is banked, how social media influences commerce (or doesn’t) and how shopping may become a hybrid of high touch across the digital and physical realms. What would Sinatra say?

Millennials 101

Millennials Branding social media Operations 101

NCR

AUGUST 2, 2016

The online review space has entered the social media era, and banks are struggling to catch up. The theme on every bank’s social media manager is “compliance.” Online Reviews Are Social Media. The impact of trust-building is huge, and we’re just beginning to understand it. Tools That Can Help.

Online 40

Online social media Management Compliance 40

NCR

NOVEMBER 29, 2016

The online review space has entered the social media era, and banks are struggling to catch up. Online reviews are social media. Most compliance departments treat online reviews as a form of social media, and the trend of customer intelligence has opened up a whole new way of understanding customers and building trust.

Online 40

Online social media Management Compliance 40

PYMNTS

SEPTEMBER 19, 2016

Geographically, eBay wants to carve out a presence in emerging markets, including Turkey, and will aim at other ways to gain attention, such as reaching out to would-be consumers across various social media, including Facebook. One key test came amid a hacking scandal in 2014, with a data breach that hit consumers.

Las Vegas 100

Las Vegas social media Millennials Online 100

PYMNTS

JUNE 9, 2017

Kate Rettker, senior marketing manager and manager of the Protein Bar’s mobile order-ahead process, said the company has tweaked its app design to feature more distinct pops of color and better menu functionality, including adding photography. We’re a dietary-sensitive brand,” said Rettker.

social media 109

social media Mobile Boston Payments 109

CB Insights

JANUARY 9, 2018

New York-based AccelFoods , which made its first round of disclosed investment in early 2014 (a series of $50K seed investments to startups including insect protein brand Exo ) and has since then made over 40 more. It recently, for example, led a $1M seed round into MA-based jerky startup Kalahari Brands.

Memphis 65

Memphis social media Branding CA 65

PYMNTS

AUGUST 31, 2016

One minute, you can have the hottest product or store on the block — think Aéropostale about a decade ago — and the next, no one wants to buy the product any longer, the brand is now suddenly considered uncool and nobody’s shopping there any longer ( think Aéropostale today ).

San Diego 100

San Diego Portland Wyoming Oregon 100

PYMNTS

APRIL 15, 2016

In fact, Taco Bell has carved out something of a cult social media following for itself on the back of its sometimes-hairbrained, sometimes-prescient product releases, like Doritos-branded tacos and breakfast burritos inside quesadillas — and vice versa — emblazoned with appropriate Spanglish names, like Quesarito and Cheesy Gordita Crunch.

social media 100

social media Millennials Branding California 100

PYMNTS

JUNE 8, 2017

This is out of touch with the way it should be,” said ItsOn Vice President of Technical Sales and Marketing Robert Oberhofer. Though America’s biggest carriers haven’t cottoned on yet, cloud startup ItsOn has made great inroads in overseas developing markets, with Saudi Arabia leading the charge in customer-centric marketing.

Data 143

Data Raleigh Mobile social media 143

PYMNTS

MAY 23, 2016

Karen Webster described this scenario in 2014 as The Coming Physical Retail Death Spiral. “So Yep, that’s the sound of the physical retail death spiral revving up,” Webster wrote of the singularly and visibly sluggish holiday shopping season at the mall in 2013 in early 2014. “ So that faint whooshing sound you’re hearing?”

social media 100

social media Retail Portland Millennials 100

Social Assurance

MAY 20, 2014

This week McDonald’s showed us just a little of the obsession that brands face in trying to make customers “Happy” The announcement of “Happy”, McDonald’s new nutritious mascot, is just one of the ways that brands are falling over themselves trying to be perceived as happy. Engagement'

social media 20

social media Branding US Strategy 20

CB Insights

NOVEMBER 6, 2018

GAFA’s search data, smart home devices, advertising and marketing capabilities, and more offer compelling use cases for the beauty industry. Simultaneously, the beauty industry is looking towards tech to provide an edge in an increasingly crowded market. Search data helps brands understand shopper preferences.

Google 72

Google Apple Industry Branding 72

Social Assurance

DECEMBER 16, 2014

Most financial services marketing looks a lot more like something you would find in a Hallmark movie and there is nothing wrong with it, aside from expectations. This is true, but it does not mean that you can’t be aggressive with your branding. Perhaps your brand needs more speed? Engagement Marketing'

social media 22

social media Atlanta Branding Marketing 22

Gonzobanker

DECEMBER 22, 2020

This is a classic bank deal – one acronym buys another at a good price and plans to cut the hell out of cost while adding markets. Chris’ public posts including his playbook for dealing with COVID-19 were gobbled up on social media. Market cap in January: $19B. Bank Deal of the Year PNC nabs BBVA USA – paying 1.3

Idaho 181

Idaho Community Industry Strategy 181

PYMNTS

AUGUST 10, 2016

In fact, the venture and entrepreneurial ecosystem grew by 20 percent from 2014 to 2015 alone. Today, we are seeing other form factors emerging, beyond just the credit card, including the watch, the bracelet, the payment ring and the car one day,” Chris Curtin, chief of brand and innovation marketing officer at Visa, told RCR Wireless News.

Innovation 100

Innovation Apple social media America 100

NCR

JULY 11, 2016

This is true in both developed and emerging markets – and in fact, the most successful P2P services so far have been those in places such as Asia and sub-Saharan Africa, where they have become an integral part of the financial landscape. A primary option. Opportunities for banks.

Trends 40

Trends Payments social media Mobile 40

Social Assurance

FEBRUARY 10, 2014

” While social media sites were amused and people approaching the store were confused of its intent, “Dumb Starbucks” has a lot to teach many of us about branding (and a little about legal trouble). If you want a viral social strategy, this brand has that going for it. Dumb Starbucks store.

social media 25

social media California Branding Regional 25

PYMNTS

JULY 26, 2016

If you’re a retailer or a brand, it seems as though eCommerce and the rise of smartphones and mobile shopping have made your customers more cost-savvy and price-aware than ever before. Well, the rise of eCommerce and mobile shopping doesn’t have to mean doom and gloom for luxury brands or retailers. luxury consumer.

Branding 100

Branding social media Millennials Study 100

CB Insights

OCTOBER 29, 2018

Date: April 25, 2014. Ballmer led Microsoft’s purchase of Nokia for over $7B in a deal finalized in 2014. Date: January 13, 2014. In 2014, Google sought to make an entrance into smart homes by acquiring Nest Labs, a four-year-old startup founded by two ex-Apple engineers, Tony Fadell and Matt Rogers. Price: $3.2B.

Google 76

Google Software Innovation Company 76

Social Assurance

MAY 13, 2014

After getting a presence on social media, the first question I hear from many financial institutions is, “how do we get our customers to just share this with others.” I spoke with a banker recently who is connected to me on social and he says, “you share about things all the time you enjoy, what would make you share about your bank?”.

Kentucky 22

Kentucky social media Branding US 22

PYMNTS

JULY 15, 2016

When Amazon, the largest retailer by market cap, says that it had its best day ever , it’s hard not to call that a sizzle – and then some. Even Amazon competitors like Macys, Target and even Best Buy reported that their sales rose that day by 13 percent or more – as they rode the Prime Day draft and put their own offers in market.

Retail 100

Retail FDIC Bitcoin Lending 100

Fintech Labs Insights

SEPTEMBER 1, 2015

Customized Reports: Enables company branding, KPIs, add/remove report sections. First made available in the spring of 2014 , Narrative Science’s Quill Engage for Analytics is powered by the company’s Quill platform demonstrated at FinovateFall 2013 in New York. The technology is available in free, Basic ($19.99/month),

Analytics 12

Analytics Google New York social media 12