Remove 2014 Remove Branding Remove Management Remove Millennials
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Are Millennials Really Killing Canned Tuna, Too?

PYMNTS

The millennial path of destruction allegedly continues, with those young consumers now taking blame for the decline in the popularity of canned tuna — a product that joins a casualty list that already includes diamonds and restaurants such as Applebee’s. Before we get to that, let’s review the newest charges leveled against millennials.

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Millennials Are Buying More Gift Cards Than Ever — For Themselves

PYMNTS

Maybe millennials really are a self-centered bunch? Of those surveyed, 63 percent bought these types of cards this year, compared to 61 percent in 2015 and 56 percent in 2014. Young adults continue to lead this mobile revolution and growing use of prepaid cards as a money management tool.”.

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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Perficient

This idea underscores the natural forces at work as brands battle to keep pace with customer expectations and stay relevant. And that was back in 2014. Millennials — digital natives with arguably the greatest generational spending power — “have the lowest opinion of most industries’ digital services,” according to the same report.

Meeting 309
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Chime’s Expanding Banking Services Menu

PYMNTS

King and Britt launched Chime in 2014 to address that underbanked segment. As a pure-play digital bank, Chime offers as its primary product an entirely mobile/digital banking application that gives customers access to a network-branded debit card and a savings account. The brand has been popular with young professionals.

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HowGood Rates Product Sustainability, Sees $4.2M Series A

PYMNTS

A number of major retail studies have shown that millennial consumers value the sustainability of brands and products when making purchases. In short, HowGood literally answers the question, “How good is blank [insert product, brand, or store location here]?” in two rounds, including a seed round back in 2014.

New York 100
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Walmart+ And Amazon Prime Face Off As Consumers Decide Who Gets Their Business

PYMNTS

consumer seems happy to test the waters — and none more so than the coveted bridge millennials. According to PYMNTS survey data, nearly three times as many bridge millennials are Amazon Prime members as Walmart+ members. But three in 10 bridge millennials already report having both, just a month in. Those are the 47 million U.S.

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Coachella’s Contextual Commerce: The Good, The Bad And The Flower Crown Ugly

PYMNTS

But setting up shop on the edge of the festival and hawking blatantly branded products is a little too gauche for Coachella attendees who want to preserve the festival’s sanctity (whether it ever existed or not), which leads more than a few companies to turn to social media and the tricks of contextual commerce. Is it though?