Millennials Vs. Baby Boomers: Raise A Glass To Purchasing Preferences
PYMNTS
NOVEMBER 1, 2016
This is also the case for the drinking habits of millennials vs. baby boomers. According to PYMNTS research, millennials of drinking age drank 42 percent of the wine that was drunk in 2015, with the average millennial downing just over three glasses in a sitting. Either way, millennials want their beverages to speak to them.
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