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For Millennials, Traditional Banking Is Not Anathema

PYMNTS

Turns out millennials are not the different-kind-of-banking-breed some had thought. It also turns out the much-vaunted social media generation is less inclined to use social media than you’d think. Though the exchange of cash via social media has yet to gain traction, it is not the case with other methods.

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Millennial Corporate Buyers Get Personal With Suppliers

PYMNTS

Millennials are making up an increasingly large portion of corporate buying teams, and it’s shaping the way buyers interact with their suppliers, finds the latest research from SnapApp and Heinz Marketing. The companies recently released a survey based on 503 B2B buying companies, conducted in June.

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Inside Marketing: 4 Social Media Channels To Better Engage With Gen Zers And Millennials

William Mills

Credit unions have lost a lot of ground with Gen Z and millennials. According to a survey of more than 500 college students done by Zogo , 76% of respondents did not know what a credit union was. Consistently sharing the right content on the right platform will boost credit unions’ education and membership efforts.

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Millennials Tap Facebook For eProcurement

PYMNTS

The younger the procurement official, the more likely they are to migrate towards digital channels, like websites and social media platforms, to source goods and services for their companies. That’s according to new research from Sacunas, which found that a new generation of professionals is shaping the evolution of eProcurement.

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American Express Survey: As Diners Change, So Do Restaurants

PYMNTS

A recent survey by American Express shows that, unsurprisingly, millennials have the biggest appetite for digital dining experiences, from ordering take-out through a mobile app to ordering and paying through a kiosk at their table to tweeting what they’re eating. For a full report, see the survey summary from American Express.

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Beauty Market Ruled By Female Millennials

PYMNTS

More and more, the beauty industry has become ruled by millennials , women between the ages of 18 and 34 being the main buyers, according to a survey by TABS Analytics. Millennials were found to be most likely to buy items in person from big-box retail stores.

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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

Forty-two percent of respondents report using mobile apps as their main source for financial education, and 36 percent report using social media to learn about financial products. Rich media content such as on-demand video, meanwhile, is an appealing tool for accessing relevant, targeted information for nearly half of consumers.

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