William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

social media 46

social media Fintech Branding Trends 46

PYMNTS

SEPTEMBER 9, 2020

Wenzel said that when Amazon surveys customers, trust is the critical element to actually making a sale happen — more than price or selection, and cutting across all demographic groups. She said a “trust halo” that surrounds the payment product often acts as a boost for other brands. What does widening the aperture look like?

Branding 220

Branding Online Retail social media 220

PYMNTS

AUGUST 26, 2019

To provide men’s personal care items that feel like premium brands at accessible price points, eCommerce innovators are building product lines through the direct-to-consumer (DTC) model. Founder Matt Mullenax was inspired to start the brand after cutting his teeth in the DTC world as an early employee at Bonobos.

Branding 163

Branding Minneapolis social media Company 163

Perficient

JULY 30, 2020

Louis Post-Dispatch survey.” Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. Louis’ best midsize companies to work for. “I Perficient, based in St.

St. Louis 530

St. Louis Missouri Minnesota social media 530

PYMNTS

DECEMBER 26, 2018

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

social media 180

social media Payments Millennials Regional 180

Perficient

APRIL 20, 2023

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. prefer to bank via a mobile app or website.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

PYMNTS

MAY 27, 2020

A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it. The company announced yesterday (May 26) that it will partner with Widewail, an automotive reputation management and social media engagement solution.

Online 151

Online Management social media Branding 151

PYMNTS

APRIL 17, 2020

Those were quantified yesterday in a new Internet Advertising Bureau survey that shows a steep decline expected in ad spending across digital media. The IAB surveyed more than 200 U.S. media properties programmatic providers and media platforms. Brands typically shy away from bad news.

social media 188

social media Survey Google Branding 188

Jeff For Banks

AUGUST 1, 2011

Financial Brand August 2010 Survey of Banks Social Media Presence [link] Frank Sorrentino’s (Twitter: @franksiii) Blog [link] Susquehanna Bank’s blog [link] Chase’s Community Giving Facebook page [link].

social media 73

social media Branding Survey Community 73

PYMNTS

AUGUST 30, 2017

Although it’s no secret that social media platforms such as Snapchat , Facebook and Instagram have a strong affect on fashion trends, it may be surprising to see just how robust that impact actually is. Capturing Gen Z.

social media 155

social media Report Study Trends 155

Perficient

MARCH 22, 2021

The same way we articulate to our clients exactly why they should do business with us, applying an employer value proposition – sometimes called an employee brand platform – offers candidates and colleagues both the chance to understand the answers to two key questions: “Why do people join Perficient?”

Community 520

Community social media US Branding 520

PYMNTS

MARCH 28, 2016

The younger the procurement official, the more likely they are to migrate towards digital channels, like websites and social media platforms, to source goods and services for their companies. That’s according to new research from Sacunas, which found that a new generation of professionals is shaping the evolution of eProcurement.

Millennials 100

Millennials social media Survey Case Study 100

PYMNTS

MAY 20, 2020

A devastating small business survey on one hand, and a possible link to social commerce on the other. That was Facebook’s contribution to the pandemic crisis yesterday as the social media giant rolled out two new shopping services for small business — Facebook Shops and Instagram Shop. told Bloomberg.

Video 200

Video Survey social media Branding 200

PYMNTS

FEBRUARY 28, 2020

You’re Constellation Brands. One of your leading brands is Corona beer. You’re blowing up on social media for all the wrong reasons. And to top it off, you have a major product extension on the books with millions in media behind it. Someday this will be a marketing case study.

Case Study 211

Case Study Branding Study social media 211

PYMNTS

JULY 2, 2018

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. That’s not the only recent news that involves brand and Facebook. Unwanted Transparency.

social media 124

social media Policies Marketing Strategies Branding 124

PYMNTS

FEBRUARY 25, 2020

One way that banks or ambitious social media platforms will win this combat for customers is through the use of mobile credit and debit cards, with a highly configurable nature and full range of card and spend management controls to please the most vacillating of customers. Follow the Smart(phone) Crowd.

Mobile 153

Mobile Cards social media Survey 153

PYMNTS

MARCH 6, 2018

The Infatuation, the restaurant discovery platform, announced Monday (March 5) it is acquiring the restaurant review brand Zagat from Google , nearly seven years after it paid $151 million for it. Iconic brands don’t become available very often, and Zagat is about as iconic as it gets.

Google 119

Google social media Branding Mobile 119

PYMNTS

APRIL 23, 2020

NBCUniversal , owned by Comcast , will allow consumers to buy products from branded TV advertisements, articles and videos without going to a new website, according to a CNBC report. In addition, ads can receive more boosts on social media.

social media 144

social media Video Branding Study 144

PYMNTS

JUNE 18, 2019

Pinterest’s rebranded partnership program comes as the social media company seeks to support more merchants on its platform, which lets people collect images on digital pinboards. By making those images more transactional, Pinterest can support social commerce, grow its ad business and draw more brands and users to its platform.

social media 115

social media Study Retail Customer Experience 115

PYMNTS

APRIL 28, 2020

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. We have been one of the first brands to have gone into esports at a global level, and with League of Legends we have an exclusive partnership.”.

social media 141

social media Branding Examples Marketing 141

Bobsguide

DECEMBER 25, 2017

Chat, SMS, social media…there are so many channels these days for customer service. But is it really necessary for your brand to use them all? According to a survey by Aspect Software, companies that adopt an omnichannel strategy achieve 91% greater year-over-year customer retention rates compared to those that do not.

social media 111

social media Survey Branding Software 111

PYMNTS

SEPTEMBER 14, 2018

A new survey has found that big retailers like Apple and Nike are losing favor in China, as consumers are showing a preference towards local brands. Chinese brands have been better at leveraging social media to reach out to shoppers in China,” said Catherine Lim, a Bloomberg Intelligence analyst.

Apple 101

Apple social media Branding Survey 101

PYMNTS

JUNE 12, 2018

. “From Adidas and Aritzia to Louis Vuitton, people have been able to shop from their favorite brands around the world, and now you can shop these businesses in Instagram Stories,” the social network said in the release. “Shoppers on Instagram are savvy. They visit Instagram looking for the latest trends and styles.

social media 100

social media Branding Survey Trends 100

PYMNTS

JULY 10, 2018

According to Facebook, Michael Kors was the first brand to try out the AR ad. Other brands that plan to participate include Sephora, NYX Professional Makeup, Bobbi Brown, Pottery Barn, Wayfair and King. The trend also comes at a time when brands are facing other changes on the social media site.

social media 101

social media Video Branding Survey 101

PYMNTS

JUNE 26, 2018

Perhaps, unsurprisingly, social media platforms have grown into a major facilitator of contextual commerce opportunities — with 26 percent of consumers surveyed noting social media platforms as their sole channel for such commerce and 55 percent finding contextual opportunities both on and off social media.

social media 111

social media Branding Survey Community 111

PYMNTS

JULY 13, 2016

About three-quarters of Gen Zers also like to shop in stores that provide an “engaging in-store experience,” so think brands like Forever 21 or Urban Outfitters. Other interesting findings of the survey, which involved 2,000 U.S. Other interesting findings of the survey, which involved 2,000 U.S.

Study 100

Study Millennials Retail social media 100

PYMNTS

MARCH 18, 2020

Although there’s no survey to prove it yet, a new factor has likely risen to No. In fact, a pre-crisis PwC report showed that 14 percent of respondents said trust in a brand is the number one reason (other than price) why they shop at a retailer. But other brands have had to assume trusted advisor status as they navigate this crisis.

Retail 153

Retail Branding social media Online 153

PYMNTS

JANUARY 24, 2017

In order to gain insight into the growing influence of this group, who represent ages 10 to 17, HRC surveyed 31,000 participants in the U.S. The survey included questions on their shopping habits as wells as the factors driving their purchasing decisions. and Canada.

Retail 100

Retail social media Survey Study 100

PYMNTS

NOVEMBER 11, 2016

According to the BDO Retail Compass Survey of CMOs, nearly 60 percent of marketers plan to leverage mobile in their marketing strategies this holiday season. EMarketer also found that nearly two-thirds of millennial internet users searched social networks for coupons in the third quarter of 2015. percent increase in sales this year.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

PYMNTS

MAY 6, 2019

That is what the latest data from analytics firm Ghost Data strongly indicated, anyway, as its survey of the site has found it is becoming one of the internet’s favorite breeding grounds for the illegal sale of counterfeit fashion items. That progress toward additional eCommerce functionality is likely to progress, according to the survey.

social media 123

social media Branding Survey Report 123

PYMNTS

SEPTEMBER 21, 2020

percent of respondents in an early March survey said they were using their mobile devices to shop more often. times more consumer conversions for brands such as Estée Lauder, for example. Virtual product-sampling options now play a central role in beauty retailers’ sales strategies. reached 14.4

Retail 243

Retail Online social media Mobile 243

PYMNTS

DECEMBER 30, 2020

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. consumers surveyed (37 percent) are interested in direct-to-consumer sales. 1 reason cited involves loyalty to well-known brands. For example, 43.9

Branding 257

Branding Millennials Retail social media 257

PYMNTS

APRIL 1, 2020

GoodFirms surveyed more than 100 of the top eCommerce experts to determine the most effective tactics for small-scale online shops. The respondents placed their votes for the best strategies among four choices: content marketing, PPC ads, email marketing and social media marketing.

social media 216

social media Retail Michigan Strategy 216

PYMNTS

JUNE 22, 2020

The days of stopping by brick-and-mortar establishments to check out menus and sample food are long gone, replaced by scanning social media accounts, hashtags, user reviews and digital images before selecting where to spend hard-earned money. According to one survey, those that do respond typically do not do so in a timely manner.

Operations 156

Operations social media Online Survey 156

PYMNTS

JUNE 15, 2020

“One of the biggest challenges is that we didn’t offer delivery at all prior to COVID-19, and we were moving as quickly as possible to offer our guests food delivered to their homes through an easy in-app, branded experience,” Lawton explained. “It Attracting first-time customers is an entirely different animal, however.

social media 132

social media Mobile Connecticut Online 132

PYMNTS

JANUARY 20, 2020

Outlook India recently reported that SMBs in the country are seeking a government initiative to require government departments and large firms to disclose details behind all invoices that are 45 days past due, with community social media platform LocalCircles leading the charge in an effort to improve local SMBs’ cash flow.

Payments 237

Payments social media Report Analysis 237

PYMNTS

APRIL 7, 2017

The data, which is based on a nationwide survey of 1,000 people, showed that U.K. The survey results found that 45 percent of respondents do not examine the details of an app and 60 percent never or only occasionally look at privacy policies and permissions prior to downloading. may be at a greater security risk.

Mobile 100

Mobile social media Survey Security 100