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Member Benefits: Advocacy through digital channels

Independent Banker

Digital media gives community bankers a platform for advocacy, and ICBA’s Virtual Advocacy Primer details how you can put it to work. How can a community banker best connect with a member of Congress? With these social and digital platforms, you have new points of contact for your representative. What’s your end goal?

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

Bankers often think from the bank’s perspective or from the regulator’s perspective. Below are 14 ways to force bankers to understand customer needs better and help banks do a better job at strategic planning prioritization. The customer experience is horrible for many bank processes. Informally Talk to Your Customer.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

Bankers often think from the bank’s perspective or from the regulator’s perspective. Below are 14 ways to force bankers to understand customer needs better and help banks do a better job at strategic planning prioritization. The customer experience is horrible for many bank processes. Informally Talk to Your Customer.

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How Banks Are Using AI for Document Intelligence

South State Correspondent

For example, not only are payee and payor matched up correctly, but the name string is consistently in the format: Title, First Name, Middle Name/Initial, Last Name, and suffix. The challenge is that most of the data in documents are “dark data” or unstructured data that is hard to find, analyze and manipulate.

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Market your community bank with first-party data

Independent Banker

It happens every time they open a checking account, apply for a mortgage, make a direct deposit, log into a bank’s website or chat with a banker, and more. In addition to direct outreach efforts, first-party data can be used for advertising campaigns across a variety of media, including streaming services and social media. “We

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Powering-Up Tools: Your Marketing and Communications Resources

Independent Banker

ICBA Social Media Monitor. ICBA Social Media Monitor is a free member benefit that allows community banks to monitor up to five chosen keywords, phrases or brands within the realm of social media. Signing up is easy for any member bank through the website www.icba.org/webmonitor.

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Best Banking Books To Create The Modern Banker

South State Correspondent

Since many bankers likely have a self-improvement goal in their New Year’s resolutions, we wanted to put out our recommendations right from the start. To do this, we teamed up with Jack Hubbard, Managing Partner of the Modern Banker , to bring you our collective favorites. Heart Spoken , by Elizabeth Cottrell.