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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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The Buyers: Studying Chinese Consumers’ Online Interactions

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A byproduct of incorporating connectivity into just about any activity is how social media affects regular interactions. It can be difficult to discuss the digital effects without looping in social media. For the Chinese buyer in particular, social media engagement and online shopping activities takes on a unique avenue.

Study 119
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Retail Personalization May Not Come Soon

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Retailers are scrambling to figure out the best ways to provide a more tailored and engaging experience. The study, which surveyed 500 retailers in North America and Canada, was conducted in November and December 2016. The big question now is which will be the first to implement social media suggested selling successfully.

Retail 109
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Why Retail Banking Needs a Reputation Rehab

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However, in the 2019 Retail Banking Report, a study by Reputation.com that analyzed online data relating to retail banking locations for 23 major U.S. The study came up with Reputation Scores, measured on a scale of 100 to 1,000, based on online reviews, accurate listings, social media, search results and customer engagement.

Retail 103
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Lexus Gains A Partner In Online Reputation Management

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With so many retailers hustling to capture the digital shift, it’s easy to let the details suffer. The company announced yesterday (May 26) that it will partner with Widewail, an automotive reputation management and social media engagement solution. “At Lexus, we have always held guest experience as our top priority.

Online 151
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The Buyers: Generation Z’s Shopping Preferences

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Generation Z are the next up-and-coming group of shoppers who retailers are turning to for the future of retail. Get ready, retailers. The buying power of Gen Z comes out to $44 billion, according to an IBM and National Retail Federation study. They appreciate the hands-on experience of shopping in a store.

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Chinese Tourists Are Driving Global Payment And Retail Change

PYMNTS

That’s one of the driving ideas behind a new service that Marriott International recently launched for Chinese travelers going overseas — a service that also helps to demonstrate how the country’s growing tourist class is changing payments and retail. Last year, the U.S.-based So is WeChat. But mobile is only the beginning.

Retail 129