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New Study: Static Web Content Bad For Account Holder Engagement

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Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”. There’s a reason that bank apps and websites ask, “was this information helpful?”.

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Millennials Are So Last Year: Study Says Retailers Need To Start Thinking About Gen Z

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Move over millennials , there’s a new kid in town that is about to become nearer and dearer to retailers’ hearts: Gen Z. Interactions’ study found Gen-Z shoppers to be extremely “digitally savvy,” although 64 percent of them shop primarily in stores rather than with online merchants.

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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

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Online marketplaces for everything from retail goods to travel services to hospitality need to ensure a quick and easy way for both buyers and sellers to transact with each other— or risk losing both sides to a waiting host of competitors. An AI-Powered Visual Shopping Experience For Millennials, Gen Z.

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Deep Dive: Visual Search As The Next Retail Battleground

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eCommerce’s rise has only made designing retail showrooms more complex, however. Merchants need to bridge this gap as digital connectivity pushes the retail world’s boundaries. Companies need all the tools they can get to keep consumers engaged in the competitive retail environment. The Rise of Visual Search.

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Measuring Retail Success In The Digital Age

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Analysts say they are now employing methods, such as subscribing to retailers’ emails, so they can monitor sales, doorbuster deals and promotions. They’re counting the proportion or number of millennials and Generation Z shoppers at a store, and counting the number of Instagram-popular fashion brands in a store.

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Retailers Should Contact Shoppers By Email, Says Study

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Retailers should take initiative in communicating with shoppers — especially younger ones — by email rather than social media channels, a new report by Bluecore found. And, said half of those surveyed, smart devices are the conduits for reading those emails.

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Beauty Market Ruled By Female Millennials

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More and more, the beauty industry has become ruled by millennials , women between the ages of 18 and 34 being the main buyers, according to a survey by TABS Analytics. More research from The Harris Poll recently identified how and where (locations and retail sites) cosmetics buyers are purchasing cosmetics.