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Social Media Is King For Gen Z Influence

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As such, it should come as no surprise that social media has had a large influence on this group of young consumers. Research from Yes Lifecycle Marketing showed an astounding 80 percent of Gen Zers are influenced by social sites when shopping.

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Can Millennials Revive Call Center Commerce?

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Millennials have long borne the blame for a variety of problems in commerce, including the decline in popularity of diamonds and certain fast casual restaurants. Millennials could be helping to bring new life to call center commerce. That’s reportedly the case when it comes to luxury retail brand Gucci. Larger Changes.

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Kohl’s To Tap Into Facebook Data To Create Millennial Clothing Line

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Kohl’s is teaming up with the social media giant to uncover emerging brands that millennial shoppers consider cool. Kohl’s is following a retail movement to offer curated collections so shoppers can explore new trends. The curated collections will be offered on its website as well as at 50 Kohl’s department stores.

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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

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Online marketplaces for everything from retail goods to travel services to hospitality need to ensure a quick and easy way for both buyers and sellers to transact with each other— or risk losing both sides to a waiting host of competitors. An AI-Powered Visual Shopping Experience For Millennials, Gen Z.

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Omnichannel No Longer An Option For Retail

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Consumers shopping in droves via eCommerce channels is hardly a piece of breaking news — for the better part of a decade, that has been obvious to anyone watching the retail space. They are, Fiserv Senior Vice President of Retail Solutions John Nicola told Karen Webster in a recent conversation — and in great numbers.

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Measuring Retail Success In The Digital Age

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Analysts say they are now employing methods, such as subscribing to retailers’ emails, so they can monitor sales, doorbuster deals and promotions. They’re counting the proportion or number of millennials and Generation Z shoppers at a store, and counting the number of Instagram-popular fashion brands in a store.

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Forever 21 Introduces New Freestanding Store For Millennials

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Capturing the ever-changing mindset of millennials can seem like a continual headache for retailers. From sales shifting to more online shopping to more integrated in-store demands, the retail world has been refining its approach to attract and maintain tech savvy shoppers.