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Deep Dive: Keeping Up With Bridge Millennials’ Retail Impact

PYMNTS

Bridge millennials’ rise is changing the retail ecosystem ahead of the 2019 holiday season, but their impacts will continue to be felt in the year ahead. Bridge millennials are consumers aged 30 to 40 whose shopping and financial preferences straddle Gen X and millennial demographics.

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Millennials Will Lead The Voice Commerce Revolution

PYMNTS

The number of consumers shopping for general retail items from home doubled and buying groceries at home tripled. That’s especially true for bridge millennials, those 32- to 42-year-olds, entering the prime time of their spending years. Data shows that they’re shopping from that command center fairly consistently and constantly.

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Retail Feels The Wide Impact Of Bridge Millennials

PYMNTS

Among the forces working to influence and change retail — and do so into the 2019 holiday shopping season, as well as the 2020s — is the rise of bridge millennials. Having had the time to establish their careers, they enjoy higher spending power than younger millennials, who are just now dipping their toes into the professional world.

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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”. There’s a reason that bank apps and websites ask, “was this information helpful?”.

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Five Key Takeaways From PYMNTS’ BNPL Study

PYMNTS

With providers such as Bill Me Later / PayPal Credit, Afterpay, Affirm, Klarna and FuturePay all vying for a larger slice of the BNPL pie, as well as further availability through retailers online and in-store, it's no wonder why this payment choice is on the rise. Here are five key BNPL takeaways from the report. BNPL Is Not a Last Resort.

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The Retail Complexities Of Wooing Bridge Millennials

PYMNTS

The stated goal, according to new CEO Jim Brett, is for the brand to build back its audience, particularly among millennial shoppers. Teaming up with another retailer is not wholly new ground – some J.Crew and Madewell items are already on sale, and a partnership with Hudson Bay has already been announced. You can’t be one price.

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Millennials Are So Last Year: Study Says Retailers Need To Start Thinking About Gen Z

PYMNTS

Move over millennials , there’s a new kid in town that is about to become nearer and dearer to retailers’ hearts: Gen Z. Interactions’ study found Gen-Z shoppers to be extremely “digitally savvy,” although 64 percent of them shop primarily in stores rather than with online merchants.

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