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New Study: Static Web Content Bad For Account Holder Engagement

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Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”. Digital Deliverance For Financial Content.

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Millennial Corporate Buyers Get Personal With Suppliers

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Millennials are making up an increasingly large portion of corporate buying teams, and it’s shaping the way buyers interact with their suppliers, finds the latest research from SnapApp and Heinz Marketing. It surpasses third-party references and case studies, the research found.

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FTC: Millennials Report Losing $71M To eCommerce Fraud In Two Years

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A new report by the Federal Trade Commission (FTC) has revealed that millennials are 25 percent more likely to report losing money to fraud than consumers ages 40 and over. The top five frauds to which millennials report losing money are online shopping frauds, business imposters, government imposters, fake check scams and romance scams.

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For Millennials, Traditional Banking Is Not Anathema

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Turns out millennials are not the different-kind-of-banking-breed some had thought. It also turns out the much-vaunted social media generation is less inclined to use social media than you’d think. Though the exchange of cash via social media has yet to gain traction, it is not the case with other methods.

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The Buyers: Millennials Love-Hate Chain Restaurants

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According to contradicting views, millennials are both hooked on chain restaurants while simultaneously killing their existence. Buffalo Wild Wings CEO Sally Smith says she believes casual dining has seen a decline in sales because of millennials. percent of people actively search social sites for food ideas. billion by 2020.

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Millennials Impacted By Fraud More Than Older Consumers

PYMNTS

A new report by the Federal Trade Commission (FTC) has revealed that millennials are 25 percent more likely to report losing money to fraud than consumers ages 40 and over. The top five frauds to which millennials report losing money are online shopping frauds, business imposters, government imposters, fake check scams and romance scams.

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Millennials Tap Facebook For eProcurement

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The younger the procurement official, the more likely they are to migrate towards digital channels, like websites and social media platforms, to source goods and services for their companies. That surpasses case studies, whitepapers and brochures. The electronic aspect of procurement goes beyond the desktop, too.