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Maximize Growth with Optimizely Tools: A Strategic Approach

Perficient

In today’s digital landscape, having a solid digital strategy and embracing cutting-edge technology are key factors for business success. However, many enterprise organizations face challenges when it comes to coordinating the rollout of new marketing technology products and achieving scalable growth.

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Data – The Lifeblood of Intelligence Automation

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If the tools we use for intelligence automation are not built around our customers, we will not be providing a truly personalized user experience. Some data may exist in secure warehouses, others within Salesforce, or Amazon Web Services S3. Data completeness – Various data sources typically exist within an organization.

Data 491
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5 Consumerism Tips for Healthcare

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And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business (B2B) sales are being rewired around customers and end users.

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Highspot Secures $60M In Funding Round Led By ICONIQ Capital

PYMNTS

Sales enablement platform Highspot announced it has secured $60 million in Series D funding. Yet research shows that 65 percent of content produced by marketing for use by sales is never utilized. percent in 2017. “Enablement is the new customer battleground,” Highspot CEO Robert Wahbe said in a press release.

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Top News In Payments: Paytm Secures $1B In New Funding; Olo Pilots BMW In-Car Ordering

PYMNTS

25) that it secured $1 billion in new funds from Japan’s SoftBank and China’s Alibaba affiliate Ant. The exposed information, however, reportedly did not include password data, Social Security numbers or any financial information. WWW Creator Tim Berners-Lee Shapes Web Rescue Strategy.

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Password Security. An End of an Error.

PYMNTS

Overview: Join Hannah Preston, Solution Strategist, Payment Security Division, CA Technologies and Karen Webster, CEO, Market Platform Dynamics, on Thursday, March 30th, at 1:00 PM (EST), to learn how authentication is evolving; how it could transform your security and user experience; and how you can tackle the choices and consequences.

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Citigroup Ramps Up Payments Tech With New Tools

PYMNTS

Our strategy has to be very simple,” Kohli told his team recently , as he laid out his mission to ensure that the payments industry keeps up with the pace of technology development. Our strategy has to be to help our clients succeed in the digital age and help them disrupt, rather than be disrupted.”.

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