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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise.

Retail 169
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MENA Region Holds Regulatory Clues For Merchants

PYMNTS

In regions where open banking and other electronic payments pilots are becoming common, such as the Middle East-North Africa (MENA) region, pandemic-era payments are all about privacy, security and trust, particularly in B2B transactions. Privacy Protection In The Spotlight. Lessons From Abroad. 3D Secure 2.0

Regional 130
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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

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How Payment Platforms Connect Merchants With Augmented Reality

PYMNTS

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

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Social Commerce And Livestreaming Attract Big Brands In Southeast Asia

PYMNTS

Overall, the number of live-sales in the region increased nearly 67 percent, thanks to the heaviest usage among shoppers in Singapore and Thailand. Social commerce is growing rapidly, and every day social media companies are adding new capabilities to support this growth. During the pandemic, sellers became very active.”

Branding 221
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All Eyes Are on Bank Deposit and Liquidity Risks

Gonzobanker

The historic deposit runs on several niched regional banks have woken up bankers and their investors, regulators and policymakers to the threats that liquidity flows place on the entire industry. Retail and small business deposits do not appear to be major sources of outflow. trillion or 5.5%

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Snapchat Tests Social Commerce Waters

PYMNTS

is currently testing two new advertising tactics — deep linking and auto-fill — to boost its social commerce capabilities. Deep linking allows marketing agencies to run interactive, direct response ads on Snapchat whereby users can swipe, tap, etc., Mobile retail above all is about relevant, compelling images and simplicity.”.