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Personalized Marketing: What Banking Customers Really Want

Perficient

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 294
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Your Guide to Healthcare Personas

Perficient

What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.

UX 332
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For Customers, UX = XOXO

Jack Henry

In the early 1990’s, the owner of the small commercial bank where I served as the Data Processing Officer decided to shake things up a bit by removing a relatively popular head of operations and replacing him with the Vice President of Marketing. Marketing ! I remember the first meeting with our newly crowned leader.

UX 95
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 3 of 3)

Perficient

Explore our Strategy and Consulting practice to learn how we’re partnering with CX leaders to meet unforeseen challenges and enable change as never before. They must ensure that their organizations have the empathy, agility and alignment to act. Perficient: Digital Strategy Experts.

Meeting 309
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Good Digital UX Is Now Table Stakes for Small Business Banking Success

The Financial Brand

Personalized and frictionless engagement, beginning with digital account opening, is key to meeting tough challenges faced by the SMB market. The post Good Digital UX Is Now Table Stakes for Small Business Banking Success appeared first on The Financial Brand.

UX 35
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2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

The world is quite a different place than it was six months ago, and with the 2020 holiday season fast approaching, the pressure is on to meet revenue goals in what’s been an uncertain year. Ways to identify and meet changing customer expectations, wants, and needs. Missed the webinar? Jim, please introduce yourself.

Marketing 294
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How Innovation Priorities Are Evolving for FIs

PYMNTS

percent are focusing on them, likely because debit payments (and credit products) are more market-ready than other offerings. User experience (UX) will also experience significant increases in interest over the next three years compared to the past three. Bottom performers are focused on UX (62.5 percent to 42.5 While only 18.5