Perficient

AUGUST 14, 2023

Watch our video guide on the Google Optimize sunset replacement and transitioning tips:  This video presents a structured strategy for businesses transitioning from Google Optimize to more robust tools.

Google 419

Google Tools Analytics Strategy 419

Independent Banker

OCTOBER 31, 2021

But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. In a 2019 Marketing Evolution survey, 37% of marketing professionals said their organization experienced wasted marketing spend—roughly 21 cents in every dollar.

Marketing 91

Marketing social media Video Community 91

SWBC's LenderHub

NOVEMBER 13, 2014

Although this proverb seems like it would only be meaningful to film geeks, marketing teams working for banks and credit unions can also use it as inspiration and apply it to their own video marketing strategy. Income Generation Increase Customer Base Customer Loyalty Marketing'

Video 89

Video Marketing Online Marketing Strategies 89

The Financial Brand

JUNE 15, 2020

Others, like video, will continue their rapid growth after the crisis. The post How the COVID Crisis Is Revamping Financial Marketing Strategies appeared first on The Financial Brand. Some channels, like community events, may only return virtually.

Marketing Strategies 28

Marketing Strategies Strategy Marketing Video 28

The Financial Brand

DECEMBER 9, 2021

Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity. The post What Financial Marketers Need to Know About Streaming Video Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Video 40

Video Marketing Banking Trends Analysis 40

PYMNTS

FEBRUARY 2, 2021

The company’s entire marketing strategy will be far different than its B2C approach, he said, noting that the company will be embracing channels like LinkedIn to reach new B2B buyers. Adjusting marketing, sales and supply chain strategies to meet B2B buyers’ specific requirements is only one part of a successful B2B commerce strategy.

Marketing 170

Marketing Strategy Meeting Online 170

The Financial Brand

DECEMBER 9, 2021

Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity. The post What Financial Marketers Need to Know About Streaming Video Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Video 32

Video Marketing Banking Trends Analysis 32

Perficient

DECEMBER 1, 2020

Additional digital tools, such as translated website and blog content, multilingual chatbot and live voice assistance, and translated or captioned video. Even in areas that are less ethnically and racially diverse, the growth of both millennial and aging populations is proving to be both a clinical and marketing challenge. Millennials.

Trends 309

Trends Millennials Community Marketing 309

The Financial Brand

NOVEMBER 6, 2023

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.

social media 32

social media Video Branding Strategy 32

The Financial Brand

MARCH 7, 2023

This article From Johnny Cash to FIFA Video Game, Renasant Bank Maximizes Soccer Sponsorship appeared first on The Financial Brand. This article From Johnny Cash to FIFA Video Game, Renasant Bank Maximizes Soccer Sponsorship appeared first on The Financial Brand.

Video 38

Video Nashville Branding Marketing Strategies 38

PYMNTS

SEPTEMBER 17, 2020

That’s a holiday tradition that pops up every seven or so years when Microsoft and Sony release their Xbox and PlayStation systems’ latest editions, then spend the holiday season slugging it out for dominance in the video-gaming market. Gaming market researcher Newzoo recently estimated that 2.7 A Tale Of Two Strategies .

Video 259

Video Apple Google social media 259

The Financial Brand

JANUARY 24, 2021

Rich media, like personalized videos, are the key to increased sales, engagement, onboarding success, retention and CX in banking. The post Personalized Video Can Boost Engagement and ROI in Banking appeared first on The Financial Brand.

Video 39

Video Branding Customer Experience Marketing Strategies 39

Perficient

MARCH 23, 2021

We’ve broken it down into market segments, in both U.S. broken out by market category: This gives us a quick view into mobile-dominant market categories, such as news, food and drink, people and society, sports, beauty and fitness, shopping, and arts and entertainment. and global views. in every category. data views.

Mobile 421

Mobile Study Community Industry 421

PYMNTS

OCTOBER 10, 2019

eSports — a form of gaming in which professional video gamers compete in various games — are growing in popularity, especially in the under-35 demographic, where the percentage of that group numbers 79 percent. CNBC reported the clothes will cost between $25 and $75 and can be bought on the websites of both companies.

Trends 101

Trends Capital Marketing Strategies Branding 101

PYMNTS

MARCH 30, 2020

Digitization and automation in B2B customer outreach has enabled marketing and sales teams to elevate the volume of interactions with potential new clients — but in B2B sales, human interaction reigns. ” Trade shows, Good explained, often account for a significant portion of B2B vendors’ marketing budgets.

Strategy 171

Strategy Tools Marketing Marketing Strategies 171

The Financial Brand

JUNE 18, 2023

This article Funny ‘Bank of Joyce’ Ads Stand Out in Crowded Atlanta Market appeared first on The Financial Brand. Many bank marketers avoid using humor, but this reinvented community bank turns a scripted misunderstanding into an award-winning campaign.

Atlanta 33

Atlanta Marketing Community Bank Community 33

Gonzobanker

JANUARY 29, 2018

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. Let’s define delivery here as the way the customer interacts with sales, marketing and service processes across the bank. What’s to be done?

Analytics 128

Analytics Resources Strategy Marketing Strategies 128

The Financial Brand

DECEMBER 9, 2019

Google's Media Lab experts and others zero in on misconceptions about video, metrics, humans versus tech, content, retargeting, and Facebook. The post 6 Marketing Myths Banks and Credit Unions Should Definitely Rethink appeared first on The Financial Brand.

Marketing 24

Marketing Video Google Branding 24

Long Lasting Ideas

JANUARY 19, 2015

Does your institution proactively provide your customers and prospective customers with an opportunity to find and read reviews and testimonials, on your web site, online and in other marketing materials? Bank Marketers: Get Proactive with Customer Testimonials. Pros and Cons of Reviews.

Marketing 40

Marketing social media Online Marketing Strategies 40

Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? Transcripts.

Marketing 309

Marketing Study Video Phoenix 309

Long Lasting Ideas

JANUARY 5, 2015

Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. How can bank marketers find creative ways to attract those 18-to-29 year old customers? Conservative bankers might dismiss social media. Read more: [link].

Marketing 40

Marketing Millennials Community Bank social media 40

The Financial Brand

JUNE 24, 2015

The strategies that make email the most powerful digital multichannel strategy for financial marketers.

Marketing Strategies 12

Marketing Strategies Strategy Marketing Video 12

PYMNTS

JUNE 4, 2020

FIs must consider whether digital newcomers will find it easy to understand how to conduct video KYC processes, for example, said Zac Cohen, chief operating officer of global identity verification solutions provider Trulioo , in a recent PYMNTS interview.

Report 158

Report Fraud Security Fintech 158

PopularBank

MAY 15, 2020

How-to articles, Q&As, video or photo demonstrations regularly bring visitors coming back to your site. Marketing consultants can offer a discount helping businesses re-vamp their marketing strategies in this new world. . Take advantage of streaming video or chat to keep your services top-of-mind.

social media 98

social media Video Taxes Community 98

The Financial Brand

SEPTEMBER 27, 2021

The post How Banks and Credit Unions Are Rethinking Marketing for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic.

Marketing 36

Marketing Banking Trends Analysis Trends 36

The Financial Brand

NOVEMBER 19, 2019

Disappearing ads, more video and more tailored promotions drive bank and credit union marketing further down the technological road. The post Financial Marketing Channels Evolving as Gen Z Joins Banking Users appeared first on The Financial Brand.

Marketing 20

Marketing Video Branding Technology 20

Perficient

SEPTEMBER 30, 2020

Here’s a look at the makeup of the respondents in our survey: In addition, Eric Enge, Principal of the Digital Marketing Solutions business unit at Perficient, and Jim Hertzfeld, Chief Digital Strategist for Perficient, discussed this survey and the meaning of these results in a webinar on September 16, 2020.

Video 508

Video Survey Strategy Marketing 508

The Financial Brand

SEPTEMBER 27, 2021

The post How Banks and Credit Unions Are Rethinking Marketing for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic.

Marketing 29

Marketing Banking Trends Analysis Trends 29

William Mills

SEPTEMBER 11, 2017

Using Adobe to show how a community bank might find/organize their existing “assets” (photos/video?/etc.) Now speaking about personalization strategy; I’m assuming basically for an FI’s web sites. based on data. Showing the various experiences that each person will see based on the persona.

Marketing Strategies 63

Marketing Strategies Community Bank Strategy Financial Technology 63

The Financial Brand

DECEMBER 29, 2021

Effective use of video and graphics helps financial institutions capture consumer and employee attention, building brand value and trust. The post Why Strong Visual Branding and Communication Are Vital in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 35

Branding Video Banking Trends Analysis 35

PYMNTS

MARCH 28, 2020

In 2004, Dove launched what it called “The Campaign for Real Beauty,” a marketing strategy developed to focus on “the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.”. Finally, it seems that pets of all kinds will greatly improve any Zoom-based meeting.

Branding 169

Branding Washington Marketing Strategies Conference 169

The Financial Brand

NOVEMBER 7, 2022

SF Fire Credit Union's provocative new video ad targets younger generations, playing off shock value as a way to make an old brand stand out. This article Risqué and Risky: Credit Union Advertises Itself as a ‘Side Bank’ appeared first on The Financial Brand.

Video 32

Video Branding Marketing Strategies Marketing 32

NCR

AUGUST 10, 2016

Stores such as Blockbuster or Hollywood Video were open to the public, and had large selections of movies—and video games—which could be rented or purchased. Redbox entered the scene, and later Netflix, Hulu, Amazon Video, among others. Things feel more fluid, and certain tasks have become much simpler to do.

Online 40

Online Video Marketing Strategies Marketing 40

William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales.

Video 41

Video Marketing social media Fintech 41

PYMNTS

JANUARY 10, 2017

The process is one of sense, analyze and act, said Kanniganti, adding that the Zebra SmartSense combination of ultra-high-frequency radio frequency identification (RFID), video and microlocation tagging acts as a “platform for retailers … with a big picture view of what matters to retailers.”. “We

Management 100

Management Retail Technology Marketing Strategies 100

William Mills

SEPTEMBER 25, 2018

Uses video to capture a bank statement via AI processing to improve results. While this is true everywhere, this is a particular challenge in a market like India. MuniRisk solves information fragmentation for municipal market participants. MuniRisk solves information fragmentation for municipal market participants.

Mobile 77

Mobile Customer Experience Lending Analytics 77

William Mills

MAY 11, 2016

Sergii Danilenko (Head of Marketing). Sabina Bhatia (Director, Marketing). 01:25 pm Video Recap of Finovate Day 1 with William Mills and Steven Ramirez. Scale private banking model to a much broader market. DigiByte is looking at video games, and have created a “gaming wallet” based on blockchain tech. ^SR.

Video 40

Video Lending social media Analytics 40