The Financial Brand

NOVEMBER 6, 2023

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.

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social media Video Branding Strategy 32

The Financial Brand

JUNE 18, 2023

This article Funny ‘Bank of Joyce’ Ads Stand Out in Crowded Atlanta Market appeared first on The Financial Brand. Many bank marketers avoid using humor, but this reinvented community bank turns a scripted misunderstanding into an award-winning campaign.

Atlanta 33

Atlanta Marketing Community Bank Community 33

PopularBank

MAY 15, 2020

Small businesses are the lifeblood of our communities – and our economy. With over 3 billion regular social media users prior to the pandemic, social media is the place where everyone finds entertainment and to reignite a sense of community. Take advantage of streaming video or chat to keep your services top-of-mind.

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social media Video Taxes Community 98

Long Lasting Ideas

JANUARY 5, 2015

But how do we attract a generation that communicates phone-to-phone and text to text, not face to face? Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. My son did the same with no plans to return.

Marketing 40

Marketing Millennials Community Bank social media 40

William Mills

SEPTEMBER 11, 2017

Using Adobe to show how a community bank might find/organize their existing “assets” (photos/video?/etc.) Now speaking about personalization strategy; I’m assuming basically for an FI’s web sites. I know of several FinTech companies that started as Adobe Web Site Developers for community banks.

Marketing Strategies 63

Marketing Strategies Community Bank Strategy Financial Technology 63

Long Lasting Ideas

JANUARY 19, 2015

Does your institution proactively provide your customers and prospective customers with an opportunity to find and read reviews and testimonials, on your web site, online and in other marketing materials? Bank Marketers: Get Proactive with Customer Testimonials. Pros and Cons of Reviews.

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Marketing social media Online Marketing Strategies 40

William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales.

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Video Marketing social media Fintech 41

William Mills

MAY 11, 2016

Not just for video games… okay, you have my attention. What’s the market strategy? This is an extension of business services, powered by a local community bank. This certainly adds a lot of technological capacity to the community bank. Can also set geographic limits on who can invest. ^SR. Virtual reality?

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Video Mobile social media Analytics 40

Perficient

SEPTEMBER 8, 2020

Use Gifs to Increase Your Marketing Efforts. Gifs (aka Graphics Interchange Formats) are short, repeated video clips that have modernized the way viewers consume media content. Gifs (aka Graphics Interchange Formats) are short, repeated video clips that have modernized the way viewers consume media content. How to Pronounce Gif.

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social media Branding Video Marketing 348

Social Assurance

OCTOBER 22, 2021

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. The reward is worth it! What is Content?

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Branding Marketing social media Marketing Strategies 15

William Mills

SEPTEMBER 12, 2017

Digital banking solutions for community banks and credit unions. They’re showing a web platform related to their capitol markets solution. YUKKA Lab AG detects market sentiments and transforms them into innovative tools for the finance and communications industry. Check back for new updates throughout the day.

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Samsung Mobile User Experience Google 69

CB Insights

DECEMBER 14, 2017

These direct-to-consumer, or D2C companies, are able to manufacture and ship their products at much lower costs than traditional consumer brands because they own all of their customers’ data and maintain end-to-end control over the making, marketing, and distribution of products. No need to choose.

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Video Branding Company Strategy 78