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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

Meeting 443
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With $2b valuation, Marqeta focuses marketing strategy on startups

Bank Innovation

While large consumer-facing fintech companies like Square, Klarna, Affirm and others tout speed and efficiency of their user experiences, card issuing and processing startup Marqeta‘s technology supports their payment capabilities, with its APIs allowing […].

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A Strategic Perspective: Emphasizing Inclusivity on a Global Level for Web Design

Perficient

It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. We must think from a global-to-global first perspective and connect our marketing strategy to understanding specific audiences for well-rounded inclusive website design.

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Ultimate 5-Step Guide to Transitioning from Google Optimize

Perficient

Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. Relying on A/B testing tools for measuring and enhancing website optimization is key to increasing user satisfaction and conversion rates.

Google 419
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Bad User Experiences Destroy Great Marketing

The Financial Brand

In a digital world, a bad customer experience can undermine marketing, while a great experience can have a positive multiplier impact. The post Bad User Experiences Destroy Great Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Ecommerce is Dead, Long Live Digital Commerce

Perficient

Some may do onboarding to encourage existing customers to use a new platform, but it requires more investment and strategy than just that. For B2B organizations, this means rethinking the way you buy, sell, market, and service your products and examining your go-to-market channels. What Makes Digital Commerce Different?

Resources 340
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Magento Powers Xenon arc B2B Marketplace For SMBs 

PYMNTS

Business-to-business (B2B) IT firm Xenon arc is launching an enhanced eCommerce platform for small and medium-sized businesses (SMBs) to improve their user experience when tapping services for the materials industry, the firm announced on Tuesday (Feb. The enhancements target SMBs and mid-market merchants.