Payments Dive
OCTOBER 30, 2020
Omnichannel marketing is a key factor in reaching and retaining customers today. Whatever channel a customer may be using, there is one thing they expect: a personalized experience. Mark Aldred, head of international sales for Auriga shares his insight on this topic.
Perficient
MAY 2, 2022
First, You’ll Need a Strategy. There are many versions of the famous quote that says, “Strategy without execution is a dream, and execution without strategy is a nightmare,” but the intent is clear – a sound strategy is required to achieve expected results. Our Key Takeaways with Strategy.
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Bank Innovation
DECEMBER 20, 2018
On the surface, a financial services marketing strategy is not completely different than a marketing strategy for any other industry. A financial services marketing strategy must be more rigorous and well-thought-out in order to be successful.
Independent Banker
SEPTEMBER 1, 2021
Now is the time to market for loans. It’s possible to attract highly engaged consumers if you have the right products and marketing strategy. Your marketing is only as effective as your onboarding experience. Marketing channels allow you to drive digital and physical traffic. Every marketing dollar matters.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Bank Innovation
FEBRUARY 1, 2018
Matt Wilcox, SVP of Marketing Strategy and Innovation at Fiserv, will join Ryan Gilbert of Propel […]. Apple has its Genius Bar, and Bank Innovation has its Innovation Bar, where three fintech experts (fintexperts?) share the wisdom (and complimentary signature cocktails.)
Independent Banker
DECEMBER 31, 2021
As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
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