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Why Commerce Should be the Key to Your Digital Transformation

Perficient

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.

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Ecommerce is Dead, Long Live Digital Commerce

Perficient

However, many B2B sites weren’t performing well or able to adapt to this approach because they lacked the specific resources and knowledge needed to be successful, and even felt hesitant to adopt new digital methods because previous of ecommerce site failures. Having the Right Technology.

Resources 340
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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

Add more resources, and you get more customers. Your bank might have introduced a new product, but very few banks go back and try to improve an existing product unless forced to by the regulators or changes in technology. By focusing on how to create a growth loop, you have to focus on the product as much as sales and marketing.

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Why Studying the Past of Digital Marketing is Important – Here’s Why #260

Perficient

award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? ? ? ? ?. Don’t miss a single episode of Here’s Why. Subscribe to Here’s Why.

Marketing 309
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Strategy Rules: How To Play For The Pandemic

PYMNTS

When addressing the increase in sales for the MacBook and iPhone, Cook pointed to new models and new technologies as possible reasons. After all, his company has the resources and the consumer data to predict the scenarios that could present themselves post-pandemic. Marketing strategies have been somewhat shoddy during the pandemic.

Strategy 182
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Are Banks Missing the Mark on Message?

Gonzobanker

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. In the Future Ready Marketing poll, although more bankers felt they had strong content than felt they had strong delivery, neither was felt to be strong by a majority.

Analytics 103
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Banks Say FinTech Innovation, Not Regulation, Is Now Their Fiercest Market Pressure

PYMNTS

The regulatory pressures on banks is not only fierce, it’s also continually changing, forcing financial institutions (FIs) to invest vast resources to stay on top of evolving rules. But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies.