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Why Commerce Should be the Key to Your Digital Transformation

Perficient

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.

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With $2b valuation, Marqeta focuses marketing strategy on startups

Bank Innovation

A company that operates quietly in the background of popular financial apps and platforms is taking steps to become more visible.

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Can Business Users Easily Build Bots Using RPA Tools?

Perficient

As the automation industry continues to make inroads into the C-suite, there has been a paradigm shift in the hyper-automation go-to-market strategy for several of the leading automation platforms. This shift becomes more prevalent as RPA leaders introduce the Attended bot operating model. should be a point of consideration.

Tools 309
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The Furniture Market Embraces A Hybrid B2B Commerce Model

PYMNTS

Showrooms are a staple in the furniture and interior design space, but as demand for online shopping experiences proliferates in the B2B segment, furniture suppliers have had to adjust their sales strategies. Wholesale operations also connect business buyers to more competitive prices than the average consumer would be able to access.

Marketing 170
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FICO World 23: Unleashing the Power of FICO Platform

FICO

They wanted to know how investing in technology innovation was affecting growth. The top 25 percent of companies that were investing the most in technology innovation were growing at twice the pace of the 10 percent that invested the least. Which market trends matter – both in business and technology? Which direction?

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Magento Powers Xenon arc B2B Marketplace For SMBs 

PYMNTS

“Magento continues to demonstrate clear leadership in eCommerce platform development, execution and expertise as we seek to eliminate operational friction and create the best possible omnichannel buying experience for our customers.”. Go-to-market strategies must appreciate the unique needs of these often-underserved customers,” Warburg said.

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Virtual Reality Gains Traction In Retail

PYMNTS

Location-based virtual reality (VR) startup The Void is partnering with mall operator Unibail-Rodamco-Westfield (URW) to open 25 new entertainment outposts in the U.S. billion for retail and marketing in the year 2022, with revenues from VR initiatives expected to increase by 3,000 percent over the next four years. and Europe by 2022.

Retail 192