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The Importance of PIM for your B2B Marketplace Strategy

Perficient

PIM, as most of you readers might know, stands for product information management system. When expanding your marketplace channel strategy, it does help to sell products via existing marketplaces, but it is certainly not one-size-fits-all. However, B2B online sales are going to continue to increase in years to come.

Strategy 508
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The Gap in Strategy

Perficient

I’m going to focus a few posts on strategy. As strategists like Harvard’s Michael Porter (no relation) have noted, strategy makes or breaks your company. They tend to get lost in the implementation of their business strategy and devolve too quickly into ineffectual tactical projects. Delays occur.

Strategy 322
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Paid social media’s place in your marketing strategy

Independent Banker

Anthony Englund, director of digital strategy at MSPC, the content marketing agency in St. Community banks can also create ads using Facebook Ads Manager to promote new products and services, an event or an educational seminar using advanced targeting. Paid social represents one component of a digital marketing strategy.

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A Strategic Perspective: Emphasizing Inclusivity on a Global Level for Web Design

Perficient

These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in the strategy and design process. Strategy and Design: Who Should Be in the Room?

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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Ultimate 5-Step Guide to Transitioning from Google Optimize

Perficient

Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. To manage the complexity, multiple teams should leverage the same system, driving organized projects, while isolating testing tracks for mutually exclusive experiments.

Google 419
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Modular omni-channel marketing content: A game changer for personalization campaigns

Perficient

By using experience fragments, Marketers can build modular content or “distributed content” This means that a marketer can send a blog CTA to Facebook, a display ad, or a mobile app from a single editor. Adobe Experience Manager allows the delivery of Omni-Channel content by using a technology called Experience Fragments.

Marketing 322
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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey.