Perficient

AUGUST 14, 2023

This approach leverages advanced technology, data analytics, and a culture of continuous learning to facilitate quick decision-making and improve business outcomes. Furthermore, the continual iteration and optimization based on experiment outcomes allow for data-driven decision-making, risk reduction, and innovation.

Google 419

Google Tools Analytics Strategy 419

PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Mobile coupons are still popular, especially among millennials.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

Bank Innovation

AUGUST 6, 2019

Ibotta, a seven-year-old cashback rewards app, has raised an undisclosed amount of Series D funding, led by Koch Disruptive Technologies, at a $1 billion valuation.

Denver 170

Denver Marketing Strategies Strategy Marketing 170

PYMNTS

MARCH 1, 2017

To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. The TouchCR platform was born out of the desire to be able to serve a consumer who is increasingly omnichannel, said Chief Innovation Officer Ritchie Hale.

Marketing 100

Marketing Data Innovation Retail 100

Insights on Business

JULY 23, 2018

CxOs are somewhat divided about whether the innovation focus will be on new or established markets. Previously, they thought open innovation would predominate, but now a growing number of these executives anticipate more internal-driven innovation. They’re neither as focused nor as agile as Reinventors.

Innovation 96

Innovation Security Case Study Strategy 96

FICO

MAY 17, 2023

Innovation is incredibly important. There is no growth without innovation. They wanted to know how investing in technology innovation was affecting growth. The top 25 percent of companies that were investing the most in technology innovation were growing at twice the pace of the 10 percent that invested the least.

Customer Experience 97

Customer Experience Innovation Trends Strategy 97

PYMNTS

OCTOBER 13, 2016

Predictive marketing — using information from customer data, like purchase history, to determine a pattern and predict future outcomes — was once only available to the largest retailers. Every retailer wishes for the crystal-ball ability to predict where the next purchase will come from,” according to Windsor Circle.

Marketing 100

Marketing Survey Retail Data 100

PYMNTS

MAY 19, 2020

According to market leader Quotient Technology , some retailers, as a result of COVID-19, have stopped accepting paper coupons altogether and have directed shoppers to their digital paperless coupon programs. “As It is important for retailers and CPGs to engage with shoppers and meet their demands for savings and digital solutions.”.

Branding 239

Branding Retail Meeting National 239

CFPB Monitor

MARCH 15, 2022

The complaint recites that prior to 2019, the Bank entered into a contractual arrangement with OppFi (Program) pursuant to which the Bank uses OppFi’s technology platform to make small-dollar loans to consumers throughout the United States (Program Loans).

California 78

California Innovation Utah West Virginia 78

PYMNTS

APRIL 4, 2019

Out of the haze of uncertainty emerged a new mobile network, and from the new mobile network came new retail applications and experiences, all taking advantage of the faster speed of the technology, and the potential to reduce friction. The mobile technology is moving from the realm of the possible to the world of the real.

Retail 177

Retail Mobile Course Branding 177

PYMNTS

SEPTEMBER 13, 2016

Alisdair is a technology entrepreneur and brings nearly two decades of industry experience to his role leading product management and strategy for ThreatMetrix. Armen leads worldwide marketing strategy and execution for ThreatMetrix. CEO of Market Platform Dynamics. Chief Products Officer, ThreatMetrix.

San Jose 100

San Jose Strategy Fraud Marketing Strategies 100

PYMNTS

FEBRUARY 21, 2019

Such is the case in financial services, where “ FinTech ” is often used to describe financial technology vendors. “A A firm that offers financial technology is not necessarily a FinTech,” said Provenir Managing Director Paul Thomas, who thinks the distinction between the two needs to be clearer.

Fintech 189

Fintech Financial Technology Technology Industry 189

PYMNTS

NOVEMBER 30, 2020

Whether you want to track your run times, monitor your sleep or try to avoid a sunburn, the market for wearable technology is growing and evolving as companies large and small try to cash in on one of the holiday season’s hottest segments. Or at least it’s amended marketing strategies.

Google 183

Google Examples Innovation Apple 183

William Mills

FEBRUARY 8, 2024

In the ever-evolving landscape of financial technology (Fintech), where innovation and competition are the norm, the ability to generate high-quality leads is crucial. For Fintech companies looking to serve financial institutions, effective lead generation is not just a strategy, it's the lifeline for sustainable growth.

Strategy 83

Strategy Fintech Financial Technology Innovation 83

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. Getting Closer To The Consumer.

Strategy 295

Strategy Online Payments Management 295

PYMNTS

SEPTEMBER 11, 2019

billion for retail and marketing in the year 2022, with revenues from VR initiatives expected to increase by 3,000 percent over the next four years. The rise of new 5G mobile network technology also promise to spark new deployments of virtual reality in the retail space. VR is expected to generate $1.8

Retail 192

Retail San Diego San Francisco Branding 192

PYMNTS

MARCH 1, 2019

Linking financial institutions and corporates with its Banking-as-a-Service platform, ONPEX enables FIs to deploy cloud-based account and payment technology to digitize operations and enhance their cross-border corporate payment offerings. growth trajectory, particularly in the healthcare and public sectors. Contrast Security.

Security 189

Security Capital Analytics Software 189

Bobsguide

APRIL 4, 2022

Finastra today announced the appointment of Lynne Biggar, a proven financial services and marketing leader, to its Board of Directors, effective March 2022. Prior, Lynne was Executive Vice President/Consumer Marketing + Revenue at Time Inc. Prior, Lynne was Executive Vice President/Consumer Marketing + Revenue at Time Inc.

Branding 60

Branding Leadership Software Marketing Strategies 60

PYMNTS

AUGUST 12, 2020

According to Pogreb, the industry now has an opportunity to embrace market disruption in ways that can strengthen customer ties and get capital into the hands of business owners who desperately need it as quickly and painlessly as possible. What has changed, however, is how they want to buy products and receive claims payouts.

Policies 229

Policies Marketing Strategies Industry Payments 229

PYMNTS

MAY 4, 2020

Customer segment planning and predictive analytics have been absent from any recent retail marketing discussions. Even an astute and sophisticated marketer like Apple CEO Tim Cook seemed to show an absence of data awareness on the company’s earnings call last week. Marketing strategies have been somewhat shoddy during the pandemic.

Strategy 182

Strategy How To Retail Data 182

PYMNTS

JULY 17, 2019

The investment will be used to accelerate product development and engineering while also fueling global go-to market strategy and deployment, DUST Identity said in a press release. The company’s technology addresses growing vulnerabilities and security disruptions as global value chains become more digital and dynamic.

Security 101

Security Marketing Strategies blockchain Tools 101

PYMNTS

MARCH 15, 2016

The San Francisco-based app intelligence firm announced Monday (March 14) that it has acquired data marketing startup AppScotch for an undisclosed amount. We are always looking for technologies and talent that enhance our products and mission. With a few more acquisitions, App Annie might have nothing to fear on both fronts.

San Francisco 100

San Francisco Marketing Strategies Strategy Marketing 100

PYMNTS

DECEMBER 7, 2018

For most firms, referring to products as “Space Age” is a marketing strategy. They’ve been using the same technology for hundreds of years, and we saw the opportunity to differentiate ourselves from a product perspective. How we talk about the brand and technology all come to life through this website.”.

Branding 108

Branding Columbus Exercises Chicago 108

PYMNTS

JUNE 28, 2016

Small business banking technology firm D3 Banking announced a new funding round led by West Partners on Monday (June 27), a move the firm said will help it invest in research and development. West Partners President Dennis O’Brien pointed to D3’s innovative market strategy as cause for the investment.

Security 100

Security Tennessee Analytics Digital Banking 100

Long Lasting Ideas

MARCH 7, 2016

And while some innovations, like mobile banking apps, are marvelous opportunities for community banks to improve customer service and solidify their customer base, there are some scary trends at play that could radically transform banking as we know it and spell bad news for smaller banks. at Bank Marketing Strategy + Ideas.

Community Bank 40

Community Bank Marketing Strategies Community Strategy 40

PYMNTS

JUNE 30, 2016

A study released by Market Strategies International found that 31 percent of American households feel stuck in a relationship with one or more financial services companies they distrust. The answer may surprise you.

Marketing Strategies 102

Marketing Strategies Study Meeting Strategy 102

PYMNTS

JANUARY 27, 2017

is no longer the world’s largest market for FinTech investment, according to the latest report from Citigroup, released this week. It’s not everyday that the B2B payments space sees innovation in corporate cards, but Spendesk, based in France, is giving the industry a little boost. France and India. million raised. Commercial Cards.

Fintech 100

Fintech Cards Mobile Capital 100

Tech and Finance

JUNE 8, 2017

In this position, Engle will lead the company’s Client Technology Solutions group, which provides critical technology platforms and applications. She will be responsible for setting the strategic direction and execution of the firm’s technology agenda. In her spare time, she mentors FinTech start-ups in London and the U.S.,

Virginia 46

Virginia Fintech Marketing Strategies America 46

PYMNTS

MARCH 8, 2017

In fact, when it comes to FinTech companies, thinking “small” by focusing and serving a relatively small number of huge markets may provide the best opportunity to drive more impactful revenue with sustainable and profitable growth. David Weiss, president of YapStone , shared with PYMNTS some big misconceptions about market specialization.

Fintech 130

Fintech Marketing Strategy Payments 130

PYMNTS

JULY 28, 2020

In fact, the recently released Credit Union Tracker from PYMNTS and PSCU found that only a third of CUs delivered loyalty and reward innovations at all last year. And then, of course, they always have to wrap that around great marketing strategies to drive the overall usage and top-of-wallet mentality for their members.”.

Marketing Strategies 143

Marketing Strategies Data Course Strategy 143

Accenture

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. And the cost of entry into the market is low for them. percent between 2014 and 2016.

Payments 150

Payments Customer Experience Survey Capital 150

PYMNTS

MAY 14, 2018

Those things take time, and while it may not be impossible in the long run, replacing the QR code for payments is not a practical go-to-market strategy for a new tech. That’s why so many retailers are introducing different technologies: to create a more connected experience within their brick-and-mortar walls.

Retail 103

Retail Mobile Marketing Strategies Payments 103

PYMNTS

APRIL 3, 2018

In an interview with PYMNTS, Domach said that “we are very early in the journey with voice technology, especially when it comes to final financial technology.”. If a consumer doesn’t know that they can [make a] payment or do a transfer or put a hold on a card, the value of the technology just goes down,” he noted.

Mobile 124

Mobile Fraud New Mexico Examples 124

FICO

JUNE 14, 2023

Alyson Clarke, Principal Analyst at Forrester What is the biggest mistake banks make with their hyper-personalization strategies? CLARKE: Many banks say that they are already delivering on personalization and view improving their capabilities and technology further as a top priority. Lack of trust is creating an internal barrier.

Analytics 52

Analytics Strategy Survey Technology 52

Social Assurance

NOVEMBER 6, 2020

This time of year, we should be all packing our bags and prepping for travel to the ABA Bank Marketing Conference, but like most things in 2020, any plans you made all went out the window. In 2020, the ABA Bank Marketing conference was to be held on my home turf in Minneapolis.

Marketing 12

Marketing Conference Minneapolis Analytics 12

PYMNTS

SEPTEMBER 12, 2019

It’s also a useful way to describe the competing interests and mindsets of buyers and suppliers when making decisions about innovating the B2B payments and procurement process. The owners of that data have traditionally been the middlemen, and they can get sort of a view of the customer’s share of wallet or market share,” he said. “As

Payments 114

Payments Data Operations Marketing Strategies 114

William Mills

APRIL 27, 2017

With the Fannie Mae and Freddie Mac still in recovery there has not been great investment in mortgage technology. These folks are may be one of the companies that bring 21st Century technology to the industry. They invested in new technology and are promoting the heck out of it. 12:28 pm Infocorp. Ana, CEO is speaking. “20

San Francisco 69

San Francisco social media San Jose Customer Experience 69