Innovation Marketing Strategies Online Strategy 
Bank Innovation
DECEMBER 20, 2018
On the surface, a financial services marketing strategy is not completely different than a marketing strategy for any other industry. A financial services marketing strategy must be more rigorous and well-thought-out in order to be successful.
Bank Innovation
JULY 31, 2017
That’s the question robodavisory services should be asking themselves, according to Matt Wilcox, senior vice president of marketing strategy and innovation for Fiserv. Does your roboadvisor have too little automation, too much, or just enough to satisfy consumers?
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PYMNTS
SEPTEMBER 13, 2016
Alisdair is a technology entrepreneur and brings nearly two decades of industry experience to his role leading product management and strategy for ThreatMetrix. He is a noted industry expert in online fraud, cybercrime, identity theft, information security and networking technology and holds several patents in security, fraud and networking.
PYMNTS
AUGUST 14, 2020
Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. Getting Closer To The Consumer. This creates new challenges and paradigms for payment flows.
PYMNTS
JANUARY 19, 2021
But we at Citcon believe it will also be marked as the year that prompted stunning innovation across industries. Progressive retailers have paved the way for this with email collection at registers, enabling them to connect their customers’ behavior in-store with them online. 2020 will be remembered by most as a year of trial.
Bank Innovation
APRIL 4, 2018
Wrong, according Vinay Prabhakar, head of markets strategy, Payments at Finastra. EXCLUSIVE – When The Clearing House (TCH) rolled out realtime payments last November, one would think banks would quickly jump on that bandwagon, right? The problem, as it often is with big institutions, comes down to the bottom line. "We
Bank Innovation
JANUARY 30, 2019
s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Ally Financial Inc.’s Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.
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