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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. Even our old friends.". Did it work?

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Controlling the Narrative: How Financial Services Institutions Can Stay Ahead of Reputational Risk

Perficient

Political climate, environmental issues, technology innovations, criminal activity, economic volatility/inflation, account diversity, and industry regulatory changes are just a few examples of factors that often spur reputational risk or crises. Reputational risk is convoluted.

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The Innovative ‘Green Shoots’ Growing Out Of COVID-19’s Scorched Earth

PYMNTS

The uncertainty injected into the market, as Ning Wang, co-founder and chief business officer at PingPong , told Karen Webster in a recent conversation, is having undeniable effects worldwide – which are not likely to wear off anytime soon. An Opportunity for Innovation .

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Good Customer Service, Does it Create Good Customer Experiences?

Perficient

It may seem tricky molding these two together, but shifting the focus towards understanding and serving your consumers is the main priority. Find ways to be very relevant when you target and market to your existing and future customers. Take advantage of the customer activity data to power your marketing and personalization engines.

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Retail Keeps Getting More Social — Even As Amazon Stumbles

PYMNTS

Social media is taking a lot of fire these days, whether the issue is “fake news” or data privacy or just the time-wasting tendencies of many users. But social media is also driving retail innovation, and those trends are going to help shape commerce in the all-important fourth quarter and beyond into the 2020s.

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Burberry Opens Social Currency With Tencent Partnership

PYMNTS

Innovation has been a welcome development for retailers in the pandemic. Now, Burberry is continuing its status as an innovator. On Friday (July 31), the company opened a new concept store in Shenzhen, China, which is an important market for the brand. Asia has led the world in the development of social commerce.

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AI’s Place In The $50B RV Market

PYMNTS

Consumers are beginning to express more preferences regarding their buying and selling experiences on online marketplaces, which are seeing an increased amount of competition in the market as they attempt to hold onto their customer bases. Technology and social media company Facebook is also growing more involved in the sharing economy.

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