article thumbnail

The Importance of PIM for your B2B Marketplace Strategy

Perficient

PIM, as most of you readers might know, stands for product information management system. It’s important to have a solid foundation of accurate product information and a faster time to publish to support this exponential growth. In any case, a company will spend time to clean up, collect, and distribute product information.

Strategy 508
article thumbnail

A Strategic Perspective: Emphasizing Inclusivity on a Global Level for Web Design

Perficient

These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in the strategy and design process. Strategy and Design: Who Should Be in the Room?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ecommerce is Dead, Long Live Digital Commerce

Perficient

Is your current go-to-market strategy really working for your customers, or are you forcing them to do business the way you want them to do business? Let’s say a sales representative gathers all the information needed from the buyer to configure a quote. All these questions are critical to ask and understand.

Resources 340
article thumbnail

Ultimate 5-Step Guide to Transitioning from Google Optimize

Perficient

To manage the complexity, multiple teams should leverage the same system, driving organized projects, while isolating testing tracks for mutually exclusive experiments. Ultimately, this culture of continuous improvement can lead to improved offerings, more efficient marketing strategies, and, most importantly, increased revenue and growth.

Google 419
article thumbnail

4 Ways Chatbots Can Improve the Car Buying and Ownership Experience

Perficient

Chatbots can be programed to provide additional information around a specific car or help narrow a search based on the needs of the consumer. Because many customers start at the brand site, a chatbot can gather important information that a dealer needs to make the sale and pass it along. Recall Information. Leasing Information.

Strategy 409
article thumbnail

Changing The Stripes Of Omnichannel Inventory Management

PYMNTS

But human judgement is, of course, fallible if it does not have the correct information at hand. Half the battle of inventory management is knowing where the products are in the first place — as in, on the shelves, in the stockroom or there at all. It’s up-to-the-minute information rather than historical data,” he said.

article thumbnail

Is Hyper-Personalization a Game Changer for Fraud Management?

FICO

Home Blog Feed test Is Hyper-Personalization a Game Changer for Fraud Management? The areas of focus are originations and customer management. Fraud solutions within banks and financial services are all too often deployed in isolation from other key touch points in the customer journey, such as originations and customer management.

Fraud 52