The Financial Brand

FEBRUARY 4, 2022

Typical consumer (and employee biases) often derail sales and hurt customer experience. The post How to Overcome the 5 Most Common Obstacles to Growth in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Understanding them is the key to counteracting them.

How To 36

How To Customer Experience Banking Trends Analysis 36

PYMNTS

DECEMBER 23, 2020

“But the reality is that the consumer experience itself is the new currency in loyalty.”. Whether it is with a small, medium or mega-sized merchant, Hondal said businesses need to reimagine their loyalty strategies to manage customer experiences and ensure that they are consistently delivered throughout the organization.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

Insights on Business

FEBRUARY 13, 2019

Social-based marketing. With Next, Bradesco is able to test innovative ways to capture customer’s attention, evolve and integrate new products into digital channels. They studied Instagram, WhatsApp, iFood, Apple, Facebook, Amazon Customer Experience, and Uber to learn how to integrate into a digital minded audience.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

The Financial Brand

AUGUST 6, 2023

This article How To Win Over the 45 Million Customers Most Banks Neglect appeared first on The Financial Brand. The experience of a student seeking her first credit card shows how banks can do better by those with little to no credit history.

How To 29

How To Branding Cards Customer Experience 29

The Financial Brand

JULY 14, 2020

If revising customer journey maps is not feasible, bank and credit union marketers can obtain useful insights by creating service maps. The post How to Get a Quick Read on Your Financial Institution’s ‘New Normal’ CX appeared first on The Financial Brand.

How To 37

How To Branding Marketing Customer Experience 37

Gonzobanker

JUNE 25, 2021

Over the past year and a half, customers learned that although they may have been mandated to stay at home, they did not have to accept being told how to do their banking. As a result, internal morale suffers, and so does the customer experience. Customer Experience. Modernize your contact center platform.

Customer Experience 95

Customer Experience Fraud Policies Training 95

The Financial Brand

MARCH 4, 2019

Here's how to manage communications with key constituencies and find cross-selling opportunities when upgrading banking technologies. The post Marketing Communications Critical to Managing Risks With Digital Banking Conversions appeared first on The Financial Brand.

Digital Banking 31

Digital Banking Management Marketing Branding 31

Gonzobanker

JUNE 22, 2017

Cross-channel marketing – In the next few years we’re going to see an explosion of data-driven, targeted marketing that will make what I’m getting on my iPhone now look like chump change. The people who know how this works and how to do it well will add major value to banks. Too seldom.

Training 88

Training Lending Customer Experience Tools 88

FICO

JUNE 14, 2023

Banks will be leveraging AI/ML and automation to deliver proactive, always-on personalized customer experiences and interactions that can be followed up with action. Find out more about How to Unlock the Power of Hyper-Personalization. It’s a commissioned study conducted by Forrester Consulting on behalf of FICO.

Analytics 52

Analytics Strategy Survey Technology 52

PYMNTS

JUNE 5, 2020

Financial Institutions (FIs) that adopt open banking allow third parties like FinTechs to integrate with their application programming interfaces (APIs) to provide personalized financial management and payment apps that draw on bank customers’ data. FinTechs can supplement their customer data by tapping third-party repositories as well.

Security 174

Security Fintech Data Fraud 174

Social Assurance

NOVEMBER 6, 2020

This time of year, we should be all packing our bags and prepping for travel to the ABA Bank Marketing Conference, but like most things in 2020, any plans you made all went out the window. In 2020, the ABA Bank Marketing conference was to be held on my home turf in Minneapolis.

Marketing 12

Marketing Conference Minneapolis Analytics 12

William Mills

NOVEMBER 1, 2016

We mostly expect CIOs and CTOs to expand their technology infrastructure each year, even if modestly, to address new industry challenges, widen their growth potential or enter into new market opportunities. For your marketing and PR teams? A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based

Technology 40

Technology US Customer Experience Marketing 40

Cisco

MAY 25, 2021

Financial Services Bank, Insurance & Wealth industry participants are actively addressing how to balance and deliver a safe return to work, with the right mix between a Secure Remote Workforce and Trusted Workplace to ensure business resiliency for all types of work, independent of work locations.

Strategy 71

Strategy Mobile Study System 71

PYMNTS

MARCH 15, 2016

When it comes to optimizing cross-border commerce opportunities — in both developed and emerging markets — every merchant knows that they must think mobile first. And how does one think global? According to Howard West, the Senior Director of Global Strategies at Digital River, that means thinking local. “If Free shipping.

Mobile 100

Mobile Regional Marketing Strategy 100

The Financial Brand

AUGUST 21, 2018

In the Amazon age, people expect a seamless experience and instant gratification when they are looking to switch their banking provider. The post How to Acquire More Checking Accounts in an Amazon World appeared first on The Financial Brand.

How To 17

How To Branding Customer Experience Marketing Strategies 17

Breaking Banks

OCTOBER 31, 2019

Then, Jason Henrichs hosts James Burdine, CMO at Larky, a loyalty and engagement program, sharing how to use fintech to build your brand. We discuss what led to the launch of Uber money and where they go from here.

Branding 40

Branding Fintech How To Payments 40

The Financial Brand

JUNE 30, 2021

Here's how to address these biases. The post 5 New Insights About How Consumers Make Banking Decisions appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Economic disruptions can create or reinforce 'cognitive biases' that deeply influence banking behaviors.

Banking Trends 32

Banking Trends Analysis Trends Branding 32

South State Correspondent

MAY 2, 2022

Here is a fun exercise – Ask a bank product team, “How do you grow customers?” Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Neither the product staff nor the marketing staff knows what they don’t know.

social media 195

social media Management Marketing Resources 195

FICO

APRIL 17, 2023

Feedback was analyzed from more than 300 senior decision-makers responsible for personalization of customer experience at banks across North America, Brazil, South Africa, UK and Thailand. All of these are directly hitting banks' financial performance, competitive edge and their ability to deliver good customer experiences.

Survey 52

Survey Customer Experience Analytics Study 52

William Mills

SEPTEMBER 9, 2016

Listening to banks and realized that they don’t have sentiments of their customers to create insights and they were not looking forward. Built a solution called Customer Insight for banking. Targeted at Marketing, execs, lines of business owners, etc. Addresses compliance, fraud experience and customer experience analytics.

social media 40

social media ATM Mobile Customer Experience 40

William Mills

MAY 11, 2016

Credit HQ helps demonstrate to a small business how to start trading. Small business customers can monitor. ^KT. Customers can store all of their online profiles in one secure location to improve user experience. What’s the market strategy? Sergii Danilenko (Head of Marketing). Karl Falk (CEO).

Video 40

Video Mobile social media Analytics 40

Tech and Finance

JUNE 22, 2016

Today, the ecosystem of startups, venture capital, reinsurers, and other players thinking about how to disrupt insurance is exploding. We wanted to focus on the complete customer experience. You won’t fully own the customer experience unless you are taking the risk. Want to make a change to your marketing strategy?

Policies 32

Policies Regulation Industry Data 32

Social Assurance

DECEMBER 20, 2016

Over the next few days we will be bringing you tips and tricks to get the most out of your marketing. From how to maximize current trends, to staying up to date on advancing ones. Go ahead a sing yourself through the 12 days of Social Assurance Content and learn more about how to Market With Confidence. Customer Service.

social media 12

social media Tools Video Branding 12

William Mills

SEPTEMBER 7, 2016

Visualizing data for trends and market projection, visualize data in different ways. Includes a customer health meter, ACME;s scores compared to scores of other companies. Also a pretty good customer experience. Marketing is headed by Stephanie Barrueto and Product Engineering by Linda Yang. How safe is this?

Mobile 40

Mobile Cards Fraud Data 40

CB Insights

DECEMBER 14, 2017

These direct-to-consumer, or D2C companies, are able to manufacture and ship their products at much lower costs than traditional consumer brands because they own all of their customers’ data and maintain end-to-end control over the making, marketing, and distribution of products.

Video 78

Video Branding Company Strategy 78