Social Assurance

SEPTEMBER 17, 2021

These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic. From providing updated communications to customers to helping financial brand leaders learn how to help the community, digital listings are a critical conduit of information.

Marketing Strategies 15

Marketing Strategies Strategy Marketing How To 15

The Financial Brand

OCTOBER 17, 2023

This article Toolkit: How to Use Profitability Modeling to Power Your Relationship Banking Strategy appeared first on The Financial Brand. This article Toolkit: How to Use Profitability Modeling to Power Your Relationship Banking Strategy appeared first on The Financial Brand.

Strategy 32

Strategy How To Branding Tools 32

The Financial Brand

AUGUST 22, 2023

This article How to Turn Your Execs into Crack Media Spokespeople appeared first on The Financial Brand. This article How to Turn Your Execs into Crack Media Spokespeople appeared first on The Financial Brand. Even supposed 'naturals' need help to make the most of every podcast, TV appearance or article.

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How To Branding Marketing Strategies Training 29

Perficient

FEBRUARY 1, 2021

Transition from Brand Site to Dealer Site. Because many customers start at the brand site, a chatbot can gather important information that a dealer needs to make the sale and pass it along. Because many customers start at the brand site, a chatbot can gather important information that a dealer needs to make the sale and pass it along.

Strategy 409

Strategy Branding Online Marketing Strategies 409

The Financial Brand

NOVEMBER 13, 2022

This article Top Marketing Challenges for 2023 and How to Overcome Them appeared first on The Financial Brand. Trends to prepare for: Economic headwinds and consumer expectations will change bank marketing budgets, expenses, technology, and messaging.

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How To Marketing Branding Trends 37

The Financial Brand

AUGUST 6, 2023

This article How To Win Over the 45 Million Customers Most Banks Neglect appeared first on The Financial Brand. The experience of a student seeking her first credit card shows how banks can do better by those with little to no credit history.

How To 29

How To Branding Cards Customer Experience 29

The Financial Brand

NOVEMBER 20, 2022

This article How to Define the Generations: The Ultimate Guide for Marketers appeared first on The Financial Brand. This article How to Define the Generations: The Ultimate Guide for Marketers appeared first on The Financial Brand.

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The Financial Brand

DECEMBER 6, 2022

This article How to Stretch Your 2023 Marketing Budget as Media Prices Rise appeared first on The Financial Brand. This outlook on TV, digital and print media costs will help you strategize, as you work on your marketing budget. Sticker shock on ad buys?

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How To Marketing Branding Marketing Strategies 31

Social Assurance

FEBRUARY 5, 2021

When we ask financial brands what makes them unique, the answer is often the same: “our people” or “our employees really care.” This answer comes from your brand. What is a brand? A brand is what your company stands for and believes. Why Does Brand Storytelling Matter? ” Pro Tip.

Branding 17

Branding Community Marketing Strategies US 17

PYMNTS

JULY 2, 2018

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. That’s not the only recent news that involves brand and Facebook. Higher Prices. Unwanted Transparency.

social media 124

social media Policies Marketing Strategies Branding 124

The Financial Brand

AUGUST 18, 2021

With mergers poised to accelerate, a niche approach to product marketing will improve retention and strengthen customer relationships. The post How to Find Growth in the Next Wave of M&A in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

How To 42

How To Banking Trends Analysis Trends 42

The Financial Brand

FEBRUARY 4, 2022

The post How to Overcome the 5 Most Common Obstacles to Growth in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Typical consumer (and employee biases) often derail sales and hurt customer experience. Understanding them is the key to counteracting them.

How To 36

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PYMNTS

DECEMBER 16, 2019

“We’re excited for the addition of Valero to WEX’s commercial fuel card portfolio, and look forward to deepening the brand’s value in its core markets,” said WEX Senior Vice President of Global Partners Brian Fournier in a statement. They’re learning how to partner with technology.”.

Cards 130

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The Financial Brand

MARCH 28, 2021

The post How to Avoid a Customer Exodus When Closing Branches appeared first on The Financial Brand. Many banks and credit unions lack a retention playbook. It's critical to set one up well ahead of closures, with messaging driven by data.

How To 31

How To Branding Data Branch Strategies 31

The Financial Brand

JULY 14, 2020

If revising customer journey maps is not feasible, bank and credit union marketers can obtain useful insights by creating service maps. The post How to Get a Quick Read on Your Financial Institution’s ‘New Normal’ CX appeared first on The Financial Brand.

How To 37

How To Branding Marketing Customer Experience 37

The Financial Brand

SEPTEMBER 20, 2021

Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. Here’s how to adapt. The post Don’t Let Apple’s New Privacy Rules Derail Your Bank’s Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 36

Marketing Marketing Strategies Banking Trends Analysis 36

The Financial Brand

DECEMBER 1, 2021

Three steps can help financial marketers shift unprofitable accounts to the plus column. The post The Hard Truth About Unprofitable Bank Customers (and How to Change It) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Personalized offers at the right moment are key.

How To 29

How To Banking Trends Analysis Trends 29

The Financial Brand

NOVEMBER 25, 2019

Five ways to help build deposits that don't require raising interest rates can go on financial marketers' new year's 'to-do' list. The post How to Grow Deposits in a Weird Rate Environment appeared first on The Financial Brand.

How To 34

How To Branding Marketing Marketing Strategies 34

PYMNTS

DECEMBER 23, 2020

It needs to be about the whole experience and my relationship with you as a brand. That’s because all consumers are interacting with all sorts of brands all the time, and the ease of interaction is continuously raising the bar for businesses. How To Proceed. Customers ask us, ‘How do we do what you just described?’”

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

The Financial Brand

MARCH 28, 2021

The post How to Avoid a Customer Exodus When Closing Branches appeared first on The Financial Brand. Many banks and credit unions lack a retention playbook. It's critical to set one up well ahead of closures, with messaging driven by data.

How To 22

How To Branding Data Branch Strategies 22

Insights on Business

FEBRUARY 13, 2019

How do banks prepare for this new reality? Next is a digital bank, completely disassociated from the Bradesco brand. Next was born to complement Bradesco’s strategy. They studied Instagram, WhatsApp, iFood, Apple, Facebook, Amazon Customer Experience, and Uber to learn how to integrate into a digital minded audience.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

Long Lasting Ideas

FEBRUARY 23, 2016

Ok kids, it’s time to loosen your tie and consider some unconventional ways to boost your bank’s brand. These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand.

Branding 40

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Long Lasting Ideas

AUGUST 7, 2014

Convene the Committee – Committee members can lend their expertise to these specific areas to consider for inclusion: define the institution brand presence on social media for marketing purposes. There is no one-size-fits-all policy and your policy should fit with your other governing documents and employee handbook.

social media 69

social media Policies How To Handbook 69

The Financial Brand

MAY 29, 2019

Rarely a high priority, business marketing can yield big results. Practical advice for financial marketers to improve B2B performance. The post How to Elevate Bank Business Marketing to Starting Lineup appeared first on The Financial Brand.

How To 26

How To Marketing Branding Marketing Strategies 26

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

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Conference Marketing social media Data 195

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

William Mills

AUGUST 23, 2018

Lead generation is a key goal in every company’s marketing strategy, but focusing all of your attention on generating leads may actually cause you to miss out on opportunities.

How To 42

How To Strategy Case Study Marketing 42

Abrigo

NOVEMBER 30, 2015

The last option is to work with a firm that is focused on developing an integrated marketing strategy specifically tailored toward accountants that includes website development and design. Furthermore, it should all be measurable so that you can assess performance and optimize your strategy.

Marketing Strategies 150

Marketing Strategies Strategy Taxes Resources 150

The Financial Brand

JANUARY 19, 2024

appeared first on The Financial Brand. Here's how to spot weaknesses before they become real-world problems. appeared first on The Financial Brand. Increasing fraud and regulatory scrutiny are putting more pressure on KYC programs. This article Are Your ‘Know Your Customer’ Processes and Technology Up to the Job?

Technology 20

Technology Branding Fraud How To 20

The Financial Brand

DECEMBER 11, 2019

Customer value is now the differentiator in business marketing. The post How to Build a Marketing Machine to Thwart Fintechs’ B2B Push appeared first on The Financial Brand. Five key principles guide banks and credit unions, with content as the focus.

How To 18

How To Marketing Fintech Branding 18

The Financial Brand

MARCH 14, 2023

This article Why Silence Isn’t Golden on SVB & Signature Bank Failures appeared first on The Financial Brand. Here's how to go about it and avoid missteps. This article Why Silence Isn’t Golden on SVB & Signature Bank Failures appeared first on The Financial Brand.

Branding 30

Branding How To Marketing Strategies Marketing 30

PYMNTS

JULY 28, 2020

I think that sentiment has changed now, and I do believe that [CUs] see the direct correlation — that leveraging rewards programs brings up their overall brand loyalty and [builds] a top-of-wallet usage relationship with their members,” Stevens said. Partnerships Can Provide Options.

Marketing Strategies 143

Marketing Strategies Data Course Strategy 143

Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. How do you differentiate yourself from the numerous other similarly named brands? How to Start Influencer Marketing.

Marketing 15

Marketing social media Marketing Strategies Branding 15

The Financial Brand

AUGUST 21, 2018

The post How to Acquire More Checking Accounts in an Amazon World appeared first on The Financial Brand. In the Amazon age, people expect a seamless experience and instant gratification when they are looking to switch their banking provider.

How To 15

How To Branding Customer Experience Marketing Strategies 15

PYMNTS

FEBRUARY 16, 2018

Well-positioned, Nooyi noted – but setting up to be better-positioned as it attempts to future-proof the various CPG brands under its umbrella to better compete in a digital world that, increasingly, does not appear to favor CPGs or their standard distribution chains.

Retail 124

Retail Branding Mobile Strategy 124

PYMNTS

DECEMBER 27, 2017

Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.

Trends 115

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