The Financial Brand

MARCH 8, 2016

Digital marketing trailblazers tell financial institutions how to fully leverage social media content and respond in real-time with an "always-on" strategy.

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The Financial Brand

MARCH 14, 2024

This article How to Become an “Unmarketer”: Stop Marketing and Start Engaging appeared first on The Financial Brand. Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.

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Independent Banker

OCTOBER 31, 2021

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. By Taylor Hugo.

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PopularBank

MAY 15, 2020

Beef up your connections with your customers – now more than ever it’s important to let your customers know how they can safely contact you at a distance – and again when things open up. Some tips include: Stay active on social media. Send your customers an email to keep them up to date on your business and top of mind.

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Insights on Business

FEBRUARY 13, 2019

For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy. –> Explore IBM Banking and Financial Markets Solutions. –> Browse more Think 2019 financial services blogs.

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Albuquerque Digital Banking Millennials social media 152

South State Correspondent

SEPTEMBER 20, 2022

Bank Marketing Lesson 9: Goal Setting – A Common Theme. Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). The audience learned from these banks’ mistakes and successes.

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CFPB Monitor

JANUARY 29, 2020

One of the most important areas of consumer financial regulation today is the use of internet- or social media-based platforms to target advertising for consumer financial products. Because the article represents one of the few regulatory perspectives on this issue, we highly recommend that financial institutions read it.

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PYMNTS

DECEMBER 27, 2017

How to create effective content that speaks to your audience’s needs and meets the brand’s goals. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions. If you need help with data-driven strategies call 888 243 3470.

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PYMNTS

SEPTEMBER 17, 2020

Tech specs will be held up head to head, game catalogs will be scrutinized and compared and fans of one system or the other will insult each other on social media. The two companies are also pursuing different marketing strategies. in tandem with touting its exclusive content catalog. per month after a $1 trial.

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NCR

MARCH 1, 2016

That’s why some of us from Banking.com will be attending, and even actively participating in, the Bank Social Media Conference , which is set for April 7- in Newark, N.J. On the one hand, social media within retail banking is still in its infancy, yet it’s raging with innovation and experimentation (at least when budgets allow).

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Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. How do you differentiate yourself from the numerous other similarly named brands? How to Start Influencer Marketing.

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Perficient

DECEMBER 8, 2020

If the video is a straightforward, how-to video that is topic, and you deliver the content simply and clearly, that can be good enough. Informational/how-to videos may be your best target. Reinforce those signals by promoting it in your blog post, social media, and elsewhere. Video view count. Share count.

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Long Lasting Ideas

FEBRUARY 16, 2016

Here are some creative ideas for how to get some bounce for your digital presence. The Independent Community Bankers Association and BankMarketingCenter.com offer some great ideas that BankMarketingCenter.com can help you plan and implement great digital marketing. The winner gets a gift card or a cash award.

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Long Lasting Ideas

FEBRUARY 2, 2015

The challenge for banks is to determine what services this exploding demographic will need in the coming years and how to market those services effectively. Murtha offers a list of how he believes seniors will be spending their cash in the coming years, such as: *Health insurance. Life and long-term care Insurance.

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Long Lasting Ideas

JANUARY 5, 2015

But how do we attract a generation that communicates phone-to-phone and text to text, not face to face? Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. Conservative bankers might dismiss social media.

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South State Correspondent

MAY 2, 2022

For example, instead of creating a more appealing lending product and targeting a niche customer segment for a high return on investment growth number, marketing takes an existing product and tries to amplify it with email, digital or social media marketing. Don’t build the product and then market it.

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Perficient

SEPTEMBER 8, 2020

Use Gifs to Increase Your Marketing Efforts. See the first post, How to Design Eye-Catching Graphics. If a picture is worth a thousand words, how much more valuable could a gif be? Gifs (aka Graphics Interchange Formats) are short, repeated video clips that have modernized the way viewers consume media content.

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William Mills

NOVEMBER 1, 2016

While the inclusion of and need for technology is growing in order for us to do our jobs more effectively, we cannot fail to recognize that it’s also growing our contributions to these organizations – a reflection of their reliance on marketing communications as a real difference maker. Content marketing. Social media.

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Technology US Customer Experience Marketing 40

Social Assurance

DECEMBER 20, 2016

Over the next few days we will be bringing you tips and tricks to get the most out of your marketing. From how to maximize current trends, to staying up to date on advancing ones. Go ahead a sing yourself through the 12 days of Social Assurance Content and learn more about how to Market With Confidence. Be timely.

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social media Tools Video Branding 12

William Mills

SEPTEMBER 9, 2016

Social media is a special challenge since social media was not created with compliance in mind. I can see how some other social media channels may be more prevalent and important in the U.S. to see how it will populate. We will show you how to use the data you already have.”

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William Mills

MAY 11, 2016

Credit HQ helps demonstrate to a small business how to start trading. What’s the market strategy? The account has a tie into social media and sharing. This is the integration of mobile social media with trading. Mills-Grimes is the Digital Marketing Consultant at William Mills Agency.

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Social Assurance

OCTOBER 22, 2021

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. Social is a channel.

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Social Assurance

DECEMBER 17, 2021

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. You may want to glance at that post before you dive into how to create a strategy in this blog post. Most likely not.

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FICO

MARCH 24, 2021

To launch this new product, the lender will identify the marketing strategy and credit risk criteria applicable to this digitally savvy millennial & iGen customer personas. But in every case, there are some countries where this kind of data is being used or explored, often with the customer’s express permission.

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William Mills

SEPTEMBER 7, 2016

We are doing a refi on our condo and I had to use GoToMeeting to show our FI’s mortgage lender how to find and use the documents we uploaded on THEIR system because the loan officer didn’t know how to use the system. Showing how to upload ID on mobile device. How to extract data from unique map data in real time.”

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CB Insights

FEBRUARY 27, 2018

Social media accelerates that cycle. Influencer marketing and other social media strategies help new trends travel fast, creating rapid consumer demand for hyper-cheap fashions. tons of clothing is sent to landfills annually. Credit: Pinterest. Rapid ITERATION & PRODUCTION.

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Industry Branding social media Retail 78

CB Insights

DECEMBER 14, 2017

Of course, in this space, no e-commerce company stands taller than Amazon, and every e-commerce company must factor Amazon into their growth strategy. These companies have figured out how to use Amazon for (partial) distribution of their products or carved out niches away from Amazon’s marketplace.

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