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Ultimate 5-Step Guide to Transitioning from Google Optimize

Perficient

Ready for your Google Optimize sunset replacement? Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. Document all actions taken in Google Optimize.

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Google, DTC Retailers Form Advocacy Group

PYMNTS

A new advocacy group dedicated to direct-to-consumer retail was announced this week with representation from Google and several major retailers including QVC, Brooks Brothers and Lane Bryant. 2) The ongoing elimination of third-party cookies by companies like Mozilla’s Firefox, Apple, and soon, Google. FIT framework advanced by PYMNTS.

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Is This The Last Year For The Xbox/PlayStation Console Wars?

PYMNTS

But it will also be a different console war than what we’ve seen before, partly because of pandemic-related production woes and the much greater than normal difficulty getting the latest and greatest gaming-console technology to the masses. The two companies are also pursuing different marketing strategies.

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Wearable, Hearable, Attachable, Trackable: Omni-Connected Tech Gadgets Are Booming

PYMNTS

Whether you want to track your run times, monitor your sleep or try to avoid a sunburn, the market for wearable technology is growing and evolving as companies large and small try to cash in on one of the holiday season’s hottest segments. Or at least it’s amended marketing strategies.

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Will Europe’s new banking laws skip across the pond.

Long Lasting Ideas

In recent posts, we’ve (figuratively) pulled up a chair to discuss the way the financial services industry is changing, as technology opens the door for non-traditional players like Wal-Mart, Google, Apple and others to join the banking marketplace. at Bank Marketing Strategy + Ideas.

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Top 10 Marketing Questions for Bank Marketers in a Social World

Long Lasting Ideas

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. With technology changing at the speed of light, it takes constant monitoring and oversight to keep the pace. Are you playing by Google’s rules? Do you have a plan?

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4 ways to track your bank’s marketing performance

Independent Banker

Without any data to act as feedback for your marketing initiatives, cranking out campaigns can feel like screaming into the void. When you look at your website, it doesn’t matter if you have millions of page views,” says Michael Marriott, ICBA director of digital marketing strategy. Take advantage of free analytics tools.