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4 ways to track your bank’s marketing performance

Independent Banker

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. By Taylor Hugo.

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Top 10 Marketing Questions for Bank Marketers in a Social World

Long Lasting Ideas

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. Is your web and social presence measuring up? With technology changing at the speed of light, it takes constant monitoring and oversight to keep the pace.

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Is This The Last Year For The Xbox/PlayStation Console Wars?

PYMNTS

Tech specs will be held up head to head, game catalogs will be scrutinized and compared and fans of one system or the other will insult each other on social media. The two companies are also pursuing different marketing strategies. For instance, Google last fall launched its game-streaming service Stadia.

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FinovateSpring 2017 Live Blog – Day 1

William Mills

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

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10 Profound SEO Optimization Strategies for Small Business/Startups

NCR

How do you ensure your website appears at the top of the search-engine results page (SERP) of Google, Bing, and Yahoo? A little thought and preparation beforehand will do wonders for your marketing strategy and translate into more sales for you. The world is getting smaller as technology improves. Social Media.

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What Bank Marketers Need to Know About Consumer Trust

Long Lasting Ideas

Do you have testimonials on your web site and reviews on directories and social media sites for your customers and prospective customers to see? For financial institutions, reviews will show up on social media, such as Facebook, on Google business listings, and in various business directories such as the Yellow Pages.

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FinovateSpring 2017 Live Blog – Day 2

William Mills

With the Fannie Mae and Freddie Mac still in recovery there has not been great investment in mortgage technology. These folks are may be one of the companies that bring 21st Century technology to the industry. They invested in new technology and are promoting the heck out of it. Ana, CEO is speaking. “20 12:15 pm Capsilon.